Clearing the Air: Effective Tobacco… | Campaign for Tobacco-Free Kids
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The Campaign for the Culture is an initiative of the Campaign for Tobacco-Free Kids focused on uniting, empowering, educating and engaging people of color and other targeted communities around critical healthcare and human rights issues connected to tobacco use, with the goal of inspiring young community members to avoid or quit tobacco use. This comprehensive initiative includes: a cultural conversations series, HBCU listening tour, virtual summit, dinner series and advocate profiles.

The campaign is focused on the following core pillars:

  • Educating the public and building awareness in Black and other impacted communities about the harmful effects of tobacco use.
  • Engaging the medical community and appealing to providers for support.
  • Mobilizing NGOs, policy experts, community leaders and key stakeholders to activate ground-level support for policies and actions.

UPCOMING EVENT

Clearing the Air: Effective Tobacco Cessation Strategies

December 13, 2023 • Virtual
4:00–5:00 p.m. ET

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This installment of our Campaign for the Culture conversation series is presented in partnership with Truth Initiative.

Despite the progress made in reducing tobacco’s grip on Americans, 46 million people in the U.S use some form of tobacco. Approximately 480,000 people in the U.S. die each year from their own cigarette smoking or exposure to secondhand smoke, and around 16 million people in the U.S currently suffer from smoking-related diseases.

Smokers often want to quit but don’t have the resources or support to do it. That’s why tobacco cessation programs are so critical. However, tobacco cessation efforts nationwide are still failing to reach their full potential.

In this conversation, we’ll hear from experts about what tobacco cessation entails and what resources are available and effective for people who want to quit. We’ll also highlight the importance of continued support for smokers along their quit journey.

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The Take Down

The Take Down is a series of candid interviews about tobacco use and advocacy within communities most impacted by Big Tobacco’s tactics.


In this edition of the Take Down, Campaign for Tobacco-Free Kids’ Nicolas Suarez interviews Jamie J. Nájera, a clinical educator at Esperanza Health Centers in Chicago and a member of the Board of Directors with the National Association of Hispanic Nurses.

In Conversation with Jamie J. Nájera

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In Conversation with Diamond Miller

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In Conversation with Teresa Thomas-Boyd

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In Conversation with Dr. Valerie Yerger

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In Conversation with Ed Sanders and Kellie Hawkins

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In Conversation with Shauvon Simmons-Wright

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In Conversation with Earl Fowlkes, Jr.

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In Conversation with Dr. Larider Ruffin

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In Conversation with Laphonza Butler

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In Conversation with Dr. Patricia Nez Henderson

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In Conversation with Dr. Elena Rios

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In Conversation with Bryce Moore

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In Conversation with Lincoln Mondy

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My Family’s Relationship With Tobacco

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About This Issue

For decades, the tobacco industry has targeted Black Americans, especially youth, with marketing for menthol cigarettes and other tobacco products like flavored cigars.

The tobacco industry’s predatory marketing has had a devastating impact on Black health and lives. Tobacco use is the number one cause of preventable death among Black Americans, claiming 45,000 Black lives each year. Black Americans are disproportionately impacted by tobacco use and die at higher rates than other groups from tobacco-related diseases such as cancer, heart disease and stroke. Lung cancer is the leading cause of cancer deaths in the Black community.

Now there is growing evidence that smoking and other tobacco use can increase risk for Covid-19, which has so disproportionately impacted Black Americans. There has never been a more important time to stop the tobacco industry from targeting Black Americans and other groups, prevent kids from using tobacco and help more tobacco users quit.

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How Big Tobacco Targets Black Americans

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