sign up

The Campaign for the Culture is an initiative of the Campaign for Tobacco-Free Kids focused on uniting, empowering, educating and engaging people of color and other targeted communities around critical healthcare and human rights issues connected to tobacco use, with the goal of inspiring young community members to avoid or quit tobacco use. This comprehensive initiative includes: a cultural conversations series, HBCU listening tour, virtual summit, dinner series and advocate profiles.

The campaign is focused on the following core pillars:

  • Educating the public and building awareness in Black and other impacted communities about the harmful effects of tobacco use.
  • Engaging the medical community and appealing to providers for support.
  • Mobilizing NGOs, policy experts, community leaders and key stakeholders to activate ground-level support for policies and actions.
 

Native Communities vs. Big Tobacco: How an Industry Commercializes, Exploits and Misrepresents Traditional Practices for Profits

November 2, 2022 | 4:00 p.m. EDT

PRESS PLAY TO WATCH

UPCOMING EVENT

Native Communities vs. Big Tobacco: How an Industry Commercializes, Exploits and Misrepresents Traditional Practices for Profits

Nov. 2, 2022 | 4:00 p.m. ET

REGISTER  

Traditional tobacco has been used by American Indians and Alaska Natives for centuries for cultural and spiritual purposes. In yet another display of the tobacco industry’s predatory practices, the concept of traditional tobacco – a sacred symbol of peace and healing – was appropriated and commercialized for the industry’s financial gain. Big Tobacco has even funded cultural events and promoted cigarette brands like Natural American Spirit that use images of traditional American-Indian warriors. Now, American Indian and Alaska Native communities have the highest prevalence of commercial tobacco use compared to any other population group in the United States.

In this installment of our Campaign for the Culture conversation series, a panel of community leaders, health experts and tobacco control advocates will explore the difference between traditional and commercial tobacco and celebrate the leadership of Indigenous communities working to take down Big Tobacco.

READ MORE  

REGISTER  

The Take Down

The Take Down is a series of candid interviews about tobacco use and advocacy within communities most impacted by Big Tobacco’s tactics.


In this edition of The Take Down, Campaign for Tobacco-Free Kids’ Gustavo Torrez interviews Earl D. Fowlkes Jr., President/CEO of the Center for Black Equity. He founded the organization to bring together and promote a multinational network of Black LGBTQ Pride and community-based organizations.

In Conversation with Earl Fowlkes Jr.

READ MORE  

In Conversation with Dr. Larider Ruffin

READ MORE  

In Conversation with Laphonza Butler

READ MORE  

In Conversation with Dr. Patricia Nez Henderson

READ MORE  

In Conversation with Dr. Elena Rios

READ MORE  

In Conversation with Bryce Moore

READ MORE  

In Conversation with Lincoln Mondy

READ MORE  

My Family’s Relationship With Tobacco

READ MORE  


About This Issue

For decades, the tobacco industry has targeted Black Americans, especially youth, with marketing for menthol cigarettes and other tobacco products like flavored cigars.

The tobacco industry’s predatory marketing has had a devastating impact on Black health and lives. Tobacco use is the number one cause of preventable death among Black Americans, claiming 45,000 Black lives each year. Black Americans are disproportionately impacted by tobacco use and die at higher rates than other groups from tobacco-related diseases such as cancer, heart disease and stroke. Lung cancer is the leading cause of cancer deaths in the Black community.

Now there is growing evidence that smoking and other tobacco use can increase risk for Covid-19, which has so disproportionately impacted Black Americans. There has never been a more important time to stop the tobacco industry from targeting Black Americans and other groups, prevent kids from using tobacco and help more tobacco users quit.

READ MORE

How Big Tobacco Targets Black Americans

Stay Connected

Sign up for updates about this issue. If your organization is interested in working with us, please contact us.