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Campaign for the Culture

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The Campaign for the Culture is an initiative of the Campaign for Tobacco-Free Kids focused on uniting, empowering, educating and engaging people of color and other targeted communities around critical healthcare and human rights issues connected to tobacco use, with the goal of inspiring young community members to avoid or quit tobacco use. This comprehensive initiative includes: a cultural conversations series, HBCU listening tour, virtual summit, dinner series and advocate profiles.

The campaign is focused on the following core pillars:

  • Educating the public and building awareness in Black and other impacted communities about the harmful effects of tobacco use.
  • Engaging the medical community and appealing to providers for support.
  • Mobilizing NGOs, policy experts, community leaders and key stakeholders to activate ground-level support for policies and actions.

Answering the Burning Questions: What Parents, Students and Educators Need to Know About Vaping and Tobacco Use

August 18, 2021 | 7:00 p.m. EDT

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Answering the Burning Questions: What Parents, Students and Educators Need to Know About Vaping and Tobacco Use

August 18, 2021 | 7:00 p.m. EDT

Join us for the next installment in our Campaign for the Culture conversation series. As we start a new school year, this live, virtual discussion will feature youth advocates and experts from a wide range of health and education organizations. 

Topics will include:

  • what’s driving the current youth nicotine addiction crisis
  • how tobacco use affects brain development, mental health and performance
  • signs and risk factors for youth vaping and other tobacco use
  • how to talk to young people about vaping and other tobacco use
  • tobacco industry targeting of Black, LGBTQ and other communities
  • and resources to fight back.

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Get resources to help keep kids safe from nicotine and addiction.

The Take Down

The Take Down is a series of candid interviews about tobacco use and advocacy within communities most impacted by Big Tobacco’s tactics. It is a part of our new initiative, Campaign for the Culture, which is focused on uniting, empowering, educating and engaging people of color and other targeted communities around critical healthcare and human rights issues connected to tobacco use. Our goal is to inspire young community members to avoid or quit tobacco use.

In Conversation with Bryce Moore

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In Conversation with Filmmaker Lincoln Mondy

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My Family’s Relationship With Tobacco

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About This Issue

For decades, the tobacco industry has targeted Black Americans, especially youth, with marketing for menthol cigarettes and other tobacco products like flavored cigars.

The tobacco industry’s predatory marketing has had a devastating impact on Black health and lives. Tobacco use is the number one cause of preventable death among Black Americans, claiming 45,000 Black lives each year. Black Americans are disproportionately impacted by tobacco use and die at higher rates than other groups from tobacco-related diseases such as cancer, heart disease and stroke. Lung cancer is the leading cause of cancer deaths in the Black community.

Now there is growing evidence that smoking and other tobacco use can increase risk for Covid-19, which has so disproportionately impacted Black Americans. There has never been a more important time to stop the tobacco industry from targeting Black Americans and other groups, prevent kids from using tobacco and help more tobacco users quit.

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How Big Tobacco Targets Black Americans

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