Campaign for the Culture

Join Us for a Conversation on Intergenerational Tobacco Use

Watch Here  

The Campaign for the Culture is an initiative of the Campaign for Tobacco-Free Kids focused on uniting, empowering, educating and engaging people of color and other targeted communities around critical healthcare and human rights issues connected to tobacco use, with the goal of inspiring young community members to avoid or quit tobacco use. This comprehensive initiative includes: a cultural conversations series, HBCU listening tour, virtual summit, dinner series and advocate profiles.

The campaign is focused on the following core pillars:

  • Educating the public and building awareness in Black and other impacted communities about the harmful effects of tobacco use.
  • Engaging the medical community and appealing to providers for support.
  • Mobilizing NGOs, policy experts, community leaders and key stakeholders to activate ground-level support for policies and actions.

A Conversation on Intergenerational Tobacco Use and Its Cultural Impact on Black Communities

The conversation will start at 7PM EST in the video screen below. You can also watch it live on our YouTube channel.

As part of the Campaign for the Culture, we will host a series of conversations with the first conversation taking place virtually on Wednesday, February 24th from 7:00-8:00 PM EST.

The conversation will feature leading Black voices from a cross section of advocacy organizations who will discuss the topic of Intergenerational Tobacco Use and Its Cultural Impact on Black Communities.

Tobacco use is one of our greatest public health challenges. Through the targeted marketing of menthol cigarettes and other products, the tobacco industry has destroyed Black health and lives for generations. 

In addition, certain socio-environmental factors prevailing in the home, including parental tobacco use, influence whether younger generations adopt cigarette smoking and other types of tobacco use. A deeper understanding of this intergenerational transmission will help educate participants, key stakeholders and communities of color, and provide further insight into avenues of prevention.

Conversations such as these are critical in fostering real change. Just one month into the new Biden-Harris Administration, we will explore the inequitable healthcare that communities of color receive, with the goal of urging the White House to act through policy change.

We believe that thousands of young people will gain insight and inspiration from this conversation.

Kimberly Jeffries Leonard, Ph.D.
The Links, Incorporated

Carol McGruder
African-American Tobacco Control Leadership Council

Portia Reddick White, J.D.
Campaign for Tobacco-Free Kids

Leon McDougle, M.D., M.P.H.
National Medical Association

Lincoln Mondy
Advocates for Youth

John Burns, J.D.
The Burns Brothers

Shana Davis
Black Women’s Health Imperative

Bria Gamble
Truth Initiative

Derrick Johnson

About This Issue

For decades, the tobacco industry has targeted Black Americans, especially youth, with marketing for menthol cigarettes and other tobacco products like flavored cigars.

The tobacco industry’s predatory marketing has had a devastating impact on Black health and lives. Tobacco use is the number one cause of preventable death among Black Americans, claiming 45,000 Black lives each year. Black Americans are disproportionately impacted by tobacco use and die at higher rates than other groups from tobacco-related diseases such as cancer, heart disease and stroke. Lung cancer is the leading cause of cancer deaths in the Black community.

Now there is growing evidence that smoking and other tobacco use can increase risk for Covid-19, which has so disproportionately impacted Black Americans. There has never been a more important time to stop the tobacco industry from targeting Black Americans and other groups, prevent kids from using tobacco and help more tobacco users quit.


How Big Tobacco Targets Black Americans

Stay Connected

Sign up for updates about this issue. If your organization is interested in working with us, please contact us.