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The Campaign for the Culture is an initiative of the Campaign for Tobacco-Free Kids focused on uniting, empowering, educating and engaging people of color and other targeted communities around critical healthcare and human rights issues connected to tobacco use, with the goal of inspiring young community members to avoid or quit tobacco use. This comprehensive initiative includes: a cultural conversations series, HBCU listening tour, virtual summit, dinner series and advocate profiles.

The campaign is focused on the following core pillars:

  • Educating the public and building awareness in Black and other impacted communities about the harmful effects of tobacco use.
  • Engaging the medical community and appealing to providers for support.
  • Mobilizing NGOs, policy experts, community leaders and key stakeholders to activate ground-level support for policies and actions.

Get Your Advocacy in Shape

February 8, 2022 | 7:00 p.m. EDT

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MOST RECENT EVENT

Get Your Advocacy in Shape

February 8, 2022 | 7:00 p.m. EDT

Join us for the next installment in our Campaign for the Culture conversation series. As we kick off a new year and celebrate Black History Month, this live, virtual event will make sure you’re informed about this year’s big advocacy moments. Whether it’s fighting back against Big Tobacco’s lies, pushing the FDA to keep its promise to eliminate menthol cigarettes, or showdowns at the state and local level to end the sale of all flavored tobacco products, there’s so much at stake for our movement in 2022.

Our panel of youth advocates and public health experts are ready to energize and equip you for the fight ahead. Need a pick-me-up after a rough start to the year? Join us on February 8th from 7:00-8:00 p.m. EDT to Get Your Advocacy in Shape!

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The Take Down

The Take Down is a series of candid interviews about tobacco use and advocacy within communities most impacted by Big Tobacco’s tactics.


In 2022, exciting challenges and big opportunities lie ahead. For Laphonza Butler, the new president of EMILY’s List, this rings especially true. As the nation’s leading organization committed to electing pro-choice women, EMILY’s List plays a critical role in empowering women to improve public health.

In Conversation with Laphonza Butler

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In Conversation with Dr. Patricia Nez Henderson

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In Conversation with Dr. Elena Rios

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In Conversation with Bryce Moore

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In Conversation with Lincoln Mondy

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My Family’s Relationship With Tobacco

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About This Issue

For decades, the tobacco industry has targeted Black Americans, especially youth, with marketing for menthol cigarettes and other tobacco products like flavored cigars.

The tobacco industry’s predatory marketing has had a devastating impact on Black health and lives. Tobacco use is the number one cause of preventable death among Black Americans, claiming 45,000 Black lives each year. Black Americans are disproportionately impacted by tobacco use and die at higher rates than other groups from tobacco-related diseases such as cancer, heart disease and stroke. Lung cancer is the leading cause of cancer deaths in the Black community.

Now there is growing evidence that smoking and other tobacco use can increase risk for Covid-19, which has so disproportionately impacted Black Americans. There has never been a more important time to stop the tobacco industry from targeting Black Americans and other groups, prevent kids from using tobacco and help more tobacco users quit.

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How Big Tobacco Targets Black Americans

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