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The Toll of Tobacco in Wisconsin
High school students who smoke4.7% (14,200)
Male high school students who smoke cigars (female use much lower)8.8%
High school students who use e-cigarettes20.1%
Kids (under 18) who become new daily smokers each year1,600
Adults in Wisconsin who smoke15.4% (702,000)
Proportion of cancer deaths in Wisconsin attributable to smoking27.3%


U.S. National Data
High school smoking rate (2020):4.6%
Male high school students who smoke cigars (2020):5.4%
High school students who use e-cigarettes (2021):11.3%
Adult smoking rate (2019):14.0%


Deaths in Wisconsin from Smoking
Adults who die each year from their own smoking7,900
Kids now under 18 and alive in Wisconsin who will ultimately die prematurely from smoking106,000

Smoking kills more people than alcohol, AIDS, car crashes, illegal drugs, murders, and suicides combined — and thousands more die from other tobacco-related causes — such as fires caused by smoking (more than 1,000 deaths/year nationwide) and smokeless tobacco use.


Smoking-Caused Monetary Costs in Wisconsin
Annual health care costs in Wisconsin directly caused by smoking$2.66 billion
Medicaid costs caused by smoking in Wisconsin$581.4 million
Residents' state & federal tax burden from smoking-caused government expenditures$838 per household
Smoking-caused productivity losses in Wisconsin$2.06 billion

Amounts do not include health costs caused by exposure to secondhand smoke, smoking-caused fires, smokeless tobacco use, or cigar and pipe smoking. Tobacco use also imposes additional costs such as workplace productivity losses and damage to property.


Tobacco Industry Influence in Wisconsin
Annual tobacco industry marketing expenditures nationwide$8.2 billion
Estimated portion spent for Wisconsin marketing each year$147.0 million

Published research studies have found that kids are twice as sensitive to tobacco advertising as adults and are more likely to be influenced to smoke by cigarette marketing than by peer pressure. One-third of underage experimentation with smoking is attributable to tobacco company advertising.

View sources of information.

More detailed fact sheets on tobacco's toll in each state are available by emailing

Last updated May. 18, 2021