Since 2007, Michael R. Bloomberg, philanthropist and former mayor of New York City, has committed nearly $1 billion to combat tobacco use worldwide, with a focus on low- and middle-income countries where 80 percent of tobacco-related deaths will occur in the coming decades. The Campaign for Tobacco-Free Kids is one of the partner organizations that coordinate activities under this initiative, which is funded by Bloomberg Philanthropies and known as the Bloomberg Initiative to Reduce Tobacco Use. We support governments and non-governmental organizations in adopting and implementing proven solutions to reduce tobacco use. Other partners in this initiative are:

As part of this initiative, the Campaign for Tobacco-Free Kids provides legal, communications and research support to governments and non-governmental organizations around the world to assist in promoting, adopting and implementing tobacco control policies. Also as part of this initiative, the Campaign for Tobacco-Free Kids works with the International Union Against Tuberculosis and Lung Disease to provide grants to governments and non-governmental organizations in low- and middle-income countries to accelerate progress in tobacco control.