ABC’s Nightline Investigates Philip Morris International’s Marketing to Indonesian Youth
July 11, 2012
In a new segment, ABC News Nightline returns to Indonesia, a playground for the tobacco industry where tobacco marketing is inescapable and kids can easily buy cigarettes right outside their schools.
The story continues a year-long investigation into marketing tactics used by Philip Morris International that hook a new generation of smokers in the world's fourth largest country. The segment showcases how Philip Morris exploits Indonesia's lax tobacco control laws to market near schools and even bring back the infamous Marlboro Man.
Watch ABC's broadcast.
(Note: The video begins immediately after a commercial advertisement)