Smoker Talks truth® to Philip Morris International CEO’s Claim That It’s “not that hard to quit”
September 14, 2011
Philip Morris International CEO Louis Camilleri told company shareholders in New York recently that it's 'not that hard to quit' smoking. But the words of a real smoker, sick and wheezing, speak truth to tobacco industry power.
In a new video from Legacy’s truth® campaign, 'Steve' speaks through a tracheotomy hole, coughs and wheezes as he sets the story straight: 'Having my vocal cords removed definitely helped me quit smoking…and talking.'
Check out the video here:
There's more on You Tube.