Press Release

Governor Perdue's Historic Proposal Will Reduce Smoking and Save Lives in North Carolina

March 17, 2009
Statement of Matthew L. Myers, President, Campaign for Tobacco-Free Kids

Washington, D.C. — We applaud Governor Bev Perdue for her leadership and foresight in announcing a plan to combat the No. 1 preventable cause of death and disease in North Carolina — tobacco use. Governor Perdue has proposed a solution that will improve both the physical and financial health of North Carolina for generations to come by reducing smoking, saving lives and reducing smoking-caused healthcare costs. Governor Perdue’s proposal will deliver the maximum health and economic benefits for North Carolina by preventing kids from smoking, helping smokers quit and generating millions in new revenue for the state.

Governor Perdue's proposal calls for increasing the state's cigarette tax by $1 per pack. North Carolina currently ranks 46th in the nation with a tax of 35 cents a pack. The Governor's proposal will also improve health and raise revenue by increasing the tax on other tobacco products from 10 percent of the wholesale price to 28 percent.

This is a win-win-win solution for the state that will reduce tobacco use, save lives and generate much-needed revenue. A $1 per pack cigarette tax increase will produce a 17 percent decline in youth smoking, keep nearly 90,000 North Carolina kids from becoming addicted smokers, prevent more than 44,000 North Carolina adults from suffering a premature smoking-caused death, save $2.1 billion in long-term health care costs related to smoking, and generate more than $300 million in new revenue to ease North Carolina’s budget crisis.

Tobacco use is the leading preventable cause of death in North Carolina, claiming more than 12,000 lives each year and costing the state $2.46 billion annually in health care bills, including $769 million in Medicaid payments alone. Government expenditures related to tobacco amount to a hidden tax of $578 each year on every North Carolina household. Currently, 19 percent of North Carolina high school students smoke, and 11,800 more kids become regular smokers every year.

We look forward to the Governor and Legislature working together to pass a $1 cigarette tax increase and also increase the tax on other tobacco products.

Latest Press Releases

Campaign for Tobacco-Free Kids Welcomes Appointment of Andrew Black as Head of the Secretariat to the WHO Tobacco Control Treaty
Washington, D.C. – The Campaign for Tobacco-Free Kids is pleased to welcome Andrew Black as the new Head of the Secretariat to the WHO Framework Conve...
August 10, 2026
Campaign for Tobacco-Free Kids celebra el nombramiento de Andrew Black como Jefe de la Secretaría del Convenio Marco de la OMS para el Control del Tabaco
Washington, D.C. — Campaign for Tobacco-Free Kids celebra el nombramiento del Sr. Andrew Black como nuevo Jefe de la Secretaría del Convenio Marco de...
August 10, 2026
New Reporting Reveals Big Tobacco Threatened Spain with Multibillion-Dollar Suit to Block Lifesaving Plain Packaging for Cigarettes
Washington, D.C. – Investigative reporting from Spain has revealed that the world’s largest tobacco companies including Philip Morris International an...
August 7, 2026