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On May 9, 2019, six leading public health and medical organizations called on the U.S. Food and Drug Administration to investigate and take enforcement action against Juul for making unauthorized claims that the company’s e-cigarettes help users quit smoking (view our letter to FDA). Here are examples of Juul marketing involving smoking cessation claims:

Source: Stanford Research into the Impact of Tobacco Advertising (SRITA)

Last updated: May 9, 2019