Tobacco advertising, promotion and sponsorship is banned by law in Colombia, but that has not stopped Philip Morris International from marketing its heated cigarette IQOS across billboards, bars and social media in the country. On May 24, public health group Asociación Colombiana de Educación al Consumidor filed a lawsuit against Colombian regulators for allowing this expansive marketing of a risky and highly addictive product.
Here are examples of IQOS marketing submitted in the lawsuit:
