Philip Morris Bold: Marketing Images | Campaign for Tobacco-Free Kids
sign up

Philip Morris International – one of the world’s largest cigarette manufacturers – claims to want a smoke-free future. But its actions show otherwise. Philip Morris – through its Indonesian subsidiary, Sampoerna – recently launched a new cigarette brand in Indonesia called “Philip Morris Bold.” The marketing campaign, which included large billboards and television ads, featured imagery of London and introduced Bold as a “new international brand.”

Billboard in Indonesia: DOWNLOAD

Facebook post, March 15, 2019, Indonesia: DOWNLOAD

Instagram post: DOWNLOAD

Facebook post, March 2, 2019, Indonesia: DOWNLOAD

Facebook post, March 7, 2019: DOWNLOAD