Corrective Statements: Ads and Social Media
Starting on November 26, 2017, the major U.S. tobacco companies must begin running court-ordered television and newspaper ads that tell the American public the truth about the dangers of smoking and secondhand smoke. The ads – called corrective statements – will run in print and online in about 50 newspapers. They will also run for one year on the major television networks during prime time.
Below are suggested social media graphics and language for use on Facebook and Twitter. The corrective statement TV ads themselves can be shared directly on Facebook and Twitter.
TELEVISION ADS
Adverse Health Effects of Smoking
Addictiveness of Smoking and Nicotine
Lack of Significant Health Benefit from Smoking “Low Tar,” “Light,” “Ultra Light,” “Mild,” and “Natural” Cigarettes
Manipulation of Cigarette Design and Composition to Ensure Optimum Nicotine Delivery
Adverse Health Effects of Exposure to Secondhand Smoke
SOCIAL MEDIA GRAPHICS
SAMPLE SOCIAL POSTS
Starting November 26, tobacco companies must run court-ordered TV and newspaper ads that tell the truth about the dangers of smoking and secondhand smoke. Why? Because a federal court found they engaged in a decades-long conspiracy to deceive the American people. Learn more: tfk.org/TobaccoRacketeers
A federal court found tobacco companies lied about the dangers of smoking and secondhand smoke – and how they designed cigarettes to make them more addictive. Now the companies must run court-ordered TV and newspaper ads – called corrective statements – that tell the truth. Learn more: tfk.org/TobaccoRacketeers
A federal court found that tobacco companies engaged in fraud, conspiracy and racketeering – all to deceive the American public about the health risks of smoking and secondhand smoke. Now they must run court-ordered TV and newspaper ads that tell the truth. tfk.org/TobaccoRacketeers
A federal court found that tobacco companies lied for decades about the dangers of secondhand smoke and ordered them to tell the truth in TV and newspaper ads. Their lies delayed efforts to enact smoke-free laws, and millions are still exposed to secondhand smoke. It’s time to make [STATE/CITY] smoke-free. tfk.org/TobaccoRacketeers
Starting November 26, tobacco companies must run court-ordered TV and newspaper ads telling the truth about the dangers of smoking and secondhand smoke. It’s a good step, but we also need strong corrective action by elected officials at all levels to win the fight against tobacco once and for all. tfk.org/TobaccoRacketeers
Starting 11/26, #tobacco companies must run court-ordered TV and newspaper ads that tell the truth about #smoking and #secondhandsmoke. Learn more: tfk.org/TobaccoRacketeers #TobaccoRacketeers
For decades, Big Tobacco has lied about dangers of cigarettes – and designed them to sustain a deadly #addiction. Now a court is forcing them to run ads telling the truth. tfk.org/TobaccoRacketeers #TobaccoRacketeers
A federal court found tobacco companies engaged in fraud, conspiracy, and racketeering. They’re now being forced to run ads telling the truth. tfk.org/TobaccoRacketeers #TobaccoRacketeers
A federal court found tobacco companies lied about designing #cigarettes to maximize #addiction. They now must run TV and newspaper ads telling the truth. tfk.org/TobaccoRacketeers #TobaccoRacketeers
A federal court found tobacco companies lied about the dangers of #secondhandsmoke. They now must run TV and newspaper ads telling the truth. It’s also time to make every state #smokefree. tfk.org/TobaccoRacketeers #TobaccoRacketeers