UK launches graphic anti-smoking ad

January 07, 2013

We want smokers to understand that each packet of cigarettes increases their risk of cancer.”

That’s how the United Kingdom’s chief medical officer, Prof. Dame Sally Davies, describes a graphic new anti-smoking ad campaign launched by the UK's Department of Health

The new ads, which depict a tumor growing on a cigarette, are generating significant attention in the UK and around the world.  The ads aim at motivating smokers to quit by reminding them that cigarette smoking causes mutations that lead to cancer.

Watch the ad: