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Ad Campaign in Thailand Sends Powerful Message to Quit Smoking

July 19, 2012

A new smoking cessation campaign is making waves in Thailand and around the world, spreading a powerful and effective message to quit smoking.

Conducted by the Thai Health Promotion Foundation, the video features young children approaching smoking adults and asking for a light. The adults lecture the children on the dangers of smoking with one adult stating, “If you smoke you die faster. Don’t you want to live long and play?” Each child responds, “So why are you smoking,” and hands each smoker a note with the message, “You worry about me, but why not about yourself?”

The ad campaign has gone viral, generating more than 400,000 YouTube views in Thailand and worldwide and a 40 percent increase in calls to Thailand’s quit-smoking hotline.

Watch the full video.