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Philip Morris International Suggests Cigarettes are “a Cool Friend” for Indonesians

August 30, 2011

From Philip Morris International’s Indonesian subsidiary Sampoerna comes a new billboard with a jaw-dropping slogan: 'Dying is better than leaving a friend. Sampoerna is a cool friend.'

See it here:

Image of billboard in Jakarta, Indonesia.

Indonesia is home to the 'smoking baby' — the tobacco-addicted toddler shown chain-smoking on a video that went viral worldwide.

Smoking kills at least 200,000 people in Indonesia each year.