Philip Morris International Suggests Cigarettes are “a Cool Friend” for Indonesians
August 30, 2011
From Philip Morris International’s Indonesian subsidiary Sampoerna comes a new billboard with a jaw-dropping slogan: 'Dying is better than leaving a friend. Sampoerna is a cool friend.'
See it here:
Indonesia is home to the 'smoking baby' — the tobacco-addicted toddler shown chain-smoking on a video that went viral worldwide.
Smoking kills at least 200,000 people in Indonesia each year.