Advocacy & Impact

In new video and digital ads, Tobacco-Free Kids highlights the continuing severity of youth e-cigarette use in the U.S. and urges the FDA to end its delays in reviewing e-cigarette marketing applications and eliminate all flavored e-cigarettes. The ads point out that over 2.5 million U.S. kids still use e-cigarettes and 85% of them use flavored products.

Even as tobacco use remains the number one cause of preventable death in the United States and youth e-cigarette use remains at high levels, a new report highlights how too many states continue to shortchange programs designed to prevent kids from using tobacco products and help tobacco users quit. A handful of states, though, have increased funding and set a positive example for other states to follow.

The 2022 Monitoring the Future survey released today provides fresh evidence that youth e-cigarette use remains a serious public health problem in the United States and underscores why the FDA must act without further delay to clear the market of the flavored products driving this youth addiction crisis.