Global Tobacco Control

The Campaign for Tobacco-Free Kids is fighting for a world free of the death and disease caused by tobacco. We work in low- and middle-income countries – where over 80 percent of the world’s smokers live – to support the adoption and implementation of proven solutions that reduce tobacco use and save lives.

TC Nigeria Tobacco Control Regulations March 5

The Campaign for Tobacco-Free Kids is fighting for a world free of the death and disease caused by tobacco. We work in low- and middle-income countries – where over 80 percent of the world’s smokers live – to support the adoption and implementation of proven solutions that reduce tobacco use and save lives.

We focus on passing sustainable tobacco control policies and closing policy gaps in countries with the highest burden of tobacco use, fighting tobacco industry interference and partnering with those most affected. We’re making progress in the face of big challenges!

Our global work is supported by Bloomberg Philanthropies and the Gates Foundation.

7 MILLION+

People who die each year from tobacco use

$1.85 TRILLION

Total global economic damage caused by smoking each year

79%

Percentage of the world’s smokers in low- and middle-income countries

Proven Policy Solutions

Solutions

Framework Convention on Tobacco Control

We work to advance the WHO’s global tobacco control treaty, which commits countries to implement evidence-based policies.

Solutions

Tobacco Taxes

We champion higher tobacco taxes – a proven strategy to prevent youth from starting and encourage users to quit.

Solutions

Smoke-Free Laws

We advocate for smoke-free workplaces and public places, protecting everyone from the harms of secondhand smoke.

Solutions

Health Warning Labels

We support large, pictorial health warnings on tobacco packages to increase awareness of health risks.

Solutions

Tobacco Advertising, Promotion and Sponsorship

We support countries in prohibiting all forms of tobacco marketing to reduce tobacco use, especially among youth.

Solutions

Plain Packaging

We support countries’ efforts to mandate plain, standardized packaging of tobacco products, free of promotional branding.

Global Legal Initiatives

We provide technical assistance on tobacco control legislation and litigation to governments and civil society organizations to promote strong, evidence-based policies founded on the WHO Framework Convention on Tobacco Control (WHO FCTC).

Learn more

Grants Program

With funds from the Bloomberg Initiative to Reduce Tobacco Use, we manage a grants program jointly with Vital Strategies. The program supports projects to develop and deliver high-impact, evidence-based tobacco control interventions.

Learn More