Our Advocacy Approach
The Campaign for Tobacco-Free Kids is the leading organization mobilizing local advocates and movements to reduce tobacco use around the world, through the adoption and implementation of proven public health policies.
Our unique approach to policy change combines results-driven advocacy campaigns with communications, legal, research and funding support, and is locally led and sustained. We and our partners also stand against the tobacco industry in policy and regulatory battles, in court, and wherever Big Tobacco seeks to weaken proven policies to reduce tobacco use.
Grants
We provide funding for projects to develop and deliver high-impact, evidence-based tobacco control campaigns.
Legal
We provide expert technical assistance, resources and capacity strengthening for lawyers, advocates and governments working to pass and implement evidence-based policies to reduce tobacco use.
Countering Industry
We expose and stop the tobacco industry’s efforts to addict a new generation.
The Campaign for Tobacco-Free Kids and our Global Health Advocacy Incubator provide a range of practical tools and resources for public health advocates around the world.
Advocacy Action Guide
Our Advocacy Action Guide provides a roadmap for planning an advocacy campaign, with tools, tactics and lessons learned to help you along the way.
Communications and Media Advocacy Action Guide
Our Communications and Media Advocacy Action Guide provides civil society advocates with the tools to develop a comprehensive communications strategy to create an environment favorable to policy change.
Research for Advocacy Action Guide
Focusing on five key areas where research can help drive advocacy, our Research for Advocacy Action Guide provides practical tools and real-life examples from public health advocacy campaigns around the world.
Last updated Sept. 23, 2026