Home > Tobacco Unfiltered > ABC’s 20/20: Philip Morris International’s Link to Indonesia’s “Mini-explosion of Smoking Babies”

ABC’s 20/20: Philip Morris International’s Link to Indonesia’s “Mini-explosion of Smoking Babies”

Company documents show how PMI targets local brand to youth

Posted by: Editor | Sep 12, 2011

With Indonesia in the grip of what it calls an "uncontrolled tobacco epidemic," ABC’s 20/20 turns its cameras beyond the shocking images of smoking babies and schoolchildren to spotlight the role of lax government regulation and Philip Morris International’s marketing to youth.

In ABC's September 9 broadcast, correspondent Dan Harris reveals how Indonesian children can purchase cigarettes with "no questions asked." And he exposes internal Philip Morris International documents showing that when the tobacco giant took over the local Sampoerna brand, it immediately marketed the product as "young," "cool" and "trendy."

"It's as if Indonesia is in an insane time warp, like America in the 1950s when cigarette ads were everywhere," Harris says.

Watch the show.

Link to 20 20 Episode

 

 

 

Join the Tobacco-Free Kids E-Newsletter

Learn More »
Outside the US? Click here. Are You Inside the US or Canada?
Close

Why Get Tobacco Unfiltered Email Alerts?

Get a heads up each time we blog news and information about the global tobacco epidemic and the movement to reduce tobacco use and its terrible toll of disease and death in the United States and around the world.

By signing up, you may also get occasional alerts about opportunities to fight Big Tobacco nationally. (See Our Privacy Policy)

Why Get Tobacco Unfiltered Email Alerts?

Get a heads up each time we blog news and information about the global tobacco epidemic and the movement to reduce tobacco use and its terrible toll of disease and death in the United States and around the world.

By signing up, you may also get occasional alerts about opportunities to fight Big Tobacco nationally. (See Our Privacy Policy)

About This Blog

We blog news and information about the global movement to reduce tobacco use and its devastating toll.

We expose the tobacco industry's deceitful practices and chronicle the work of advocates in the United States and around the globe who are battling the world’s leading cause of preventable death.

Comments? Feedback?