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As revealed by a report issued today by the Campaign for Tobacco-Free Kids and other international public health groups, Philip Morris International (PMI) is conducting a global marketing campaign for its best-selling Marlboro cigarettes – called “Be Marlboro” – that uses themes and images sure to appeal to youth.
The campaign has spread to more than 50 countries despite being banned by a German court for targeting teens and generating similar complaints in other countries.
“Be Marlboro” ads feature attractive young people partying, falling in love, playing music and engaging in adventure sports such as snowboarding and surfing – in short, things youth around the world aspire to do.
Philip Morris International Urged to End Global Ad Campaign for Marlboro Cigarettes that Has Been Found to Target Youth
WASHINGTON, DC — A coalition of international public health organizations today called on Philip Morris International (PMI) to end a global marketing campaign for its best-selling Marlboro cigarettes that has been found by a German court to target youth and has generated similar complaints in other countries. The organizations issued a new report detailing how the "Be Marlboro" campaign, which has spread to more than 50 countries, uses themes and images that appeal to youth.
Youth across America will stand up to Big Tobacco on Kick Butts Day, just nine days away on March 19, 2014.
In the fall, our Kick Butts Day team invited youth across the country to submit original public service announcements as part of our annual Kicking Butts on Film PSA Contest.
We received dozens of creative entries from all over the U.S. These videos showed how tobacco continues to effect America’s youth in their daily lives – and how many of them are galvanized to continue the fight.
This week, the Los Angeles and Long Beach City Councils voted to prohibit use of electronic cigarettes in restaurants, bars and other public places and work places where cigarette smoking is also prohibited. San Francisco is considering similar legislation and a vote is anticipated soon.
WASHINGTON, DC – President Obama today again called for bold action to protect our children from tobacco addiction and save lives, urging Congress to increase the federal cigarette tax by 94 cents per pack and similarly increase taxes on other tobacco products. The evidence is clear that increasing the tobacco tax is one of the most effective ways to reduce smoking and other tobacco use, especially among kids, as this year’s Surgeon General’s Report on Smoking and Health just reaffirmed.
Leading Health Groups Urge Federal Court to Uphold New York City’s Law Prohibiting Tobacco Discounts
WASHINGTON, DC – Late yesterday, 12 national, state and local public health and medical organizations filed a friend of the court (amicus) brief urging a federal court to uphold New York City’s new ordinance that prohibits the redemption of coupons and other discounts for tobacco products and allow its implementation on March 19.
26 Leading Health Groups Call on Drug Stores and Other Retailers to Follow CVS’s Example and End Tobacco Sales
WASHINGTON, DC – Twenty-six of the nation’s leading public health and medical organizations today issued an open letter calling on drug stores and other retailers to follow the example of CVS Caremark and end the sale of cigarettes and other tobacco products.
Manufacturers of electronic cigarettes have repeatedly claimed they don’t market to kids. But their actions tell a different story.
In the latest example, Lorillard Inc. has placed an ad for its best-selling blu eCigs in the just-published swimsuit issue of Sports Illustrated, no doubt one of the favorite magazines of teenage boys. The ad features the blu logo front and center on the skimpy bikini bottom of a shapely model. You can even zoom in on it on the online version of the ad.
FDA for the First Time Orders Tobacco Products Pulled Off the Market, Sending Strong Message to Manufacturers about Complying with 2009 Law
WASHINGTON, DC – For the first time since being granted regulatory authority over tobacco products by a 2009 law, the U.S. Food and Drug Administration today ordered a tobacco company to pull several products off the market. The agency acted under a key provision of the law that requires prior FDA review and authorization before tobacco companies can market a new or changed product.
SALT LAKE CITY, UT – A new poll released today shows that 67 percent of Utah voters support legislation that would prohibit the sale of tobacco products to anyone under the age of 21. Just 31 percent of voters oppose increasing the age of sale for tobacco products.
U.S. FEDERAL ISSUES
The federal government must provide strong leadership in the fight against tobacco use, the number one cause of preventable death in the United States.
After a long battle, Congress and President Obama in 2009 enacted a new law giving the Food and Drug Administration authority to regulate tobacco products and marketing.
The Campaign for Tobacco-Free Kids was a leader in the fight for this law and is working to ensure it is vigorously enforced.
The Obama Administration also has launched the first national tobacco control strategy, which calls for a public education campaign and other actions to prevent kids from smoking, help smokers quit and protect everyone from harmful secondhand smoke. It is critical that the plan be robustly funded and effectively implemented.
Key Federal Issues
- FDA Authority Over Tobacco
A landmark 2009 law gives the FDA authority to regulate the manufacturing, marketing and sale of tobacco products
- Graphic Warning Labels
New law requires large, graphic cigarette warnings, but tobacco companies fight change to protect profits
- National Tobacco Control Strategy
Learn more about the Administration's plan to reinvigorate efforts to reduce tobacco use
- Health Care Reform
New law bolsters disease prevention and expands coverage for quit-smoking therapies
- Federal Tobacco Taxes
Higher tobacco taxes reduce smoking, raise revenue and are popular with the public
- Internet Tobacco Sales
The Prevent All Cigarette Trafficking (PACT) Act bars the illegal sale of tax-evading tobacco products over the Internet
- Trade and Tobacco
Tobacco products should be excluded from trade agreements
U.S. STATE AND LOCAL ISSUES
Tobacco use takes a huge toll in health, live and dollars in every state.
Tobacco costs state taxpayers billions each year in Medicaid and other health care expenses and imposes enormous costs on families and businesses.
State and local governments often have been in the forefront of the drive to reduce tobacco use, save lives and save money. The Campaign for Tobacco-Free Kids works to put proven solutions in place in every state and community.
The Toll of Tobacco in the U.S.
Key State and Local Issues
- Smoke-Free Laws
More and more states and localities are passing smoke-free laws that protect everyone's right to breathe clean air
- State Tobacco Taxes
Tobacco taxes are a win-win-win for states: they raise billions in revenue, reduce smoking and are popular with voters
- Tobacco Prevention and Cessation Programs
Every state should fund prevention programs at CDC-recommended levels. Only two states currently do
- Broken Promises to Our Children: The 1998 State Tobacco Settlement 15 Years Later
Read our report on how the states are collecting billions in tobacco revenue, but are spending less to prevent kids from smoking and help smokers quit
- Increasing the Sale Age for Tobacco Products to 21
Nearly all smokers start as kids or young adults, and these age groups are heavily targeted by the tobacco industry. Increasing the sale age will help prevent young people from ever starting to smoke
Tobacco use killed one hundred million people worldwide in the 20th century. Without urgent action, it will kill one billion people in the 21st century.
An international treaty, the Framework Convention on Tobacco Control, requires nations to implement proven measures to reduce tobacco use.
The Campaign for Tobacco-Free Kids supports governments and non-governmental organizations around the world in promoting and implementing these policies. We are a partner in the Bloomberg Initiative to Reduce Tobacco Use, which focuses on low- and middle-income countries where more than 80 percent of tobacco-related deaths will occur in the coming decades.
Toll of Tobacco Around the World
Get the latest data on tobacco's devastating impact on health, lives and the economy.
Tobacco Control Laws
Explore tobacco-control laws and litigation from around the world.
Key International Issues
- Advertising and Promotion
Bans on tobacco advertising, promotion and sponsorship reduce tobacco use, especially among youth
- Illicit Trade/Smuggling
International and national policies are needed to combat the illicit tobacco trade, which harms public health and global security and costs governments billions
- Light and Low-Tar Cigarettes
Nations must stop the marketing of cigarettes as "light" and "low-tar," which falsely promotes some cigarettes as less harmful
- Public Education Campaigns
Aggressive campaigns prevent children from smoking, help smokers quit and change public attitudes
- Smoke-Free Laws
There is a fast-growing global movement to adopt 100 percent smoke-free laws that apply to all workplaces and public places
- Taxation & Price
Higher tobacco taxes reduce smoking, save lives and increase revenues
- Warning Labels
Large, graphic warning labels increase knowledge of health risks and influence decisions whether to smoke
TOBACCO INDUSTRY WATCH
For decades, the tobacco industry has marketed its deadly products to kids, deceived the public about the harmful effects of tobacco use and fought proven measures to reduce tobacco use.
In a landmark 2006 U.S. federal court ruling, the big cigarette makers were found to be racketeers who engaged in a deadly fraud.
Despite marketing restrictions and the imposition of new Food and Drug Administration regulations, the industry continues to try to thwart the law.
And it has redoubled its promotion of tobacco products around the world, targeting low- and middle-income countries with limited resources to deal with its deadly products and deceptive marketing.
- America's Most Wanted Tobacco Villains
The usual suspects, new villains, and emerging threats
- Deadly Alliance
How Big Tobacco and Convenience Stores Partner to Market Tobacco Products and Fight Life-Saving Policies
- U.S. Courts: Big Tobacco Guilty as Charged
Major tobacco companies are racketeers who conspired to deceive the public and target children
- The "Light and Low" Deception
The tobacco industry is trying to thwart FDA's new ban and perpetuate a deadly fraud
- International Industry Watch
Big Tobacco targets low- and middle-income countries with its deadly products and deceptive marketing.