Home > Tobacco Unfiltered > Philip Morris International Suggests Cigarettes are “a Cool Friend” for Indonesians

Philip Morris International Suggests Cigarettes are “a Cool Friend” for Indonesians

In country of smoking baby, tobacco giant targets young men with outrageous billboard

Posted by: Editor | Aug 30, 2011

From Philip Morris International’s Indonesian subsidiary Sampoerna comes a new billboard with a jaw-dropping slogan: "Dying is better than leaving a friend. Sampoerna is a cool friend."

See it here:

Image of billboard in Jakarta, Indonesia.

Indonesia is home to the "smoking baby" — the tobacco-addicted toddler shown chain-smoking on a video that went viral worldwide.  

Smoking kills at least 200,000 people in Indonesia each year.  

 

 

 

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