Women's Report: A Lifetime of Damage

The tobacco industry has a long history of developing cigarette brands and marketing campaigns that target women and girls, with devastating consequences for women’s health. The industry’s deliberate and aggressive targeting of women and girls spans a century, utilizing themes of beauty, fashion, freedom and sophistication – and often playing into sexist tropes – while ignoring or downplaying that tobacco use causes serious health harms at all stages of a woman’s life.