Lives Saved and Health Improved in Brazil: A Case Study in Successful Tobacco Control Advocacy

Smoking prevalence declined in Brazil from 16.2% in 2006 to 9.8% in 2019. That year, the World Health Organization (WHO) recognized Brazil as the second country to adopt the highest level of all MPOWER measures, measures aimed at reducing demand for tobacco and maintaining high quality surveillance of tobacco use and attitudes, knowledge and behaviors about use. MPOWER measures address smoke-free environments and tobacco advertising, promotion and sponsorship, among other tobacco demand reduction policies.