Advocacy Toolkit

Advocacy Action Guide

Last updated June 25, 2026

Our Advocacy Action Guide provides a roadmap for planning an advocacy campaign, with tools, tactics and lessons learned to help you along the way.

Based on GHAI’s experience securing public health advocacy successes in every region of the world, the approach outlined in our Advocacy Action Guide lays out four phases of effective advocacy. Each phase includes detailed steps with case studies, templates and guidance on how to navigate through each step successfully. 

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