The Business of Influence

Tobacco product imagery continues to appear across film, television, music, sports and social media, influencing how these products are portrayed and perceived in popular culture. From Hollywood storylines to digital content and global sporting platforms, these images can shape perceptions of what feels familiar, desirable or culturally relevant, particularly among younger audiences. The continued visibility of cigarettes, e-cigarettes and other tobacco products in mainstream media raises important questions about the cultural narratives surrounding tobacco and nicotine. 

This conversation will explore how tobacco imagery persists across media and entertainment, who shapes these narratives, and how they intersect with identity, influence and youth culture. Filmmakers, researchers, cultural voices, and advocates will examine the role of entertainment, music, sports and social media in shaping public perceptions about tobacco use, while considering opportunities to challenge familiar portrayals and advance more informed storytelling.