Our Vision, Mission and Values

Impact and Rigor

We advance policies that save lives, reduce illness and injuries, and promote healthy communities. Our advocacy is based on decades of experience, drawing on science, data and innovative approaches to achieve the greatest possible health impact for all. 

Courage and Determination

We are fearless in our commitment to improving the health of all people, taking on the toughest fights and persisting in the face of powerful foes and forces. We will not work with industries that are in conflict with our goals and values.

Equity and Collaboration

We seek equitable, inclusive and diverse representation throughout our organization and in the work that we do. In partnership with others, we support and build sustainable movements, address health disparities and cultivate a world where health is recognized as a fundamental human right.

Integrity and Accountability

We are committed to honesty, transparency, fairness and decency in the way we work. We hold ourselves responsible for ensuring our values are reflected within our organization, our work and in how we collaborate with others