Resources

• E-CIGARETTES

E-CIGARETTES: GLOBAL REGULATION AND RECOMMENDED MEASURES

This resource provides information about how different countries and jurisdictions regulate e-cigarettes.

• HEATED TOBACCO PRODUCTS

HEATED TOBACCO PRODUCTS: COMMON REGULATORY AND DRAFTING ISSUES

This resource focuses on common regulatory and drafting issues that arise when heated tobacco products (HTPs) are permitted onto a country's market. In addition to outlining the solutions for each of the issues identified, country examples are provided to illustrate the solution.

• HEATED TOBACCO PRODUCTS

HEATED TOBACCO PRODUCTS: GLOBAL REGULATION AND RECOMMENDED MEASURES

This resource provides information about how different countries and jurisdictions regulate heated tobacco products (HTPs).

• HEATED TOBACCO PRODUCTS

HEATED TOBACCO PRODUCTS: POLICY GUIDANCE

This resource sets out a three-step process to assist decision makers in determining how to regulate heated tobacco products (HTPs) given their country's circumstances and provides the evidence-based rationale to support each approach.

• E-CIGARETTES

E-CIGARETTES: COMMON REGULATORY AND DRAFTING ISSUES

This resource concentrates on common regulatory and drafting issues that arise when e-cigarettes are regulated under existing tobacco control laws and, to a lesser extent, when the products are regulated under a separate regulatory regime. In addition to outlining the solutions for each of the issues identified, country examples are provided to illustrate the solution.

• E-CIGARETTES

E-CIGARETTES: POLICY GUIDANCE

This resource uses a three-step process to assist governments in determining how to regulate e-cigarettes given their country's circumstances while balancing competing public health considerations.

• HEATED TOBACCO PRODUCTS

HEATED TOBACCO PRODUCTS: EVIDENCE AND HEALTH HARMS

This resource describes heated tobacco products (HTPs) and presents the best available evidence on the health harms associated with HTP use, how HTPs are marketed by the tobacco industry, and how HTPs are used by consumers.

• E-CIGARETTES

E-CIGARETTES: EVIDENCE AND HEALTH HARMS

This resource provides the best available evidence on the potential health harms associated with e-cigarette use and how e-cigarettes are marketed and used by consumers.

• HEATED TOBACCO PRODUCTS

HEATED TOBACCO PRODUCTS: DEFINITIONS AND GLOBAL MARKETS

This resource describes how heated tobacco products (HTPs) work and provides a global overview of the HTP market.

• E-CIGARETTES

E-CIGARETTES: DEFINITIONS AND GLOBAL MARKETS

This resource describes how e-cigarettes work and provides a global overview of the e-cigarette market.

• E-CIGARETTES
• HEATED TOBACCO PRODUCTS

TOBACCO INDUSTRY PLAYBOOK: ONE PAGER

An informational leave-behind/one-pager for policymakers, journalists, and others about the dangers of emerging products and the tobacco industry's targeting of youth in their marketing strategy.

• HEATED TOBACCO PRODUCTS

HTPS: TALKING POINTS

Specific talking points for communicating with policymakers and other stakeholders about the dangers of heated tobacco products (HTPs) and the tobacco industry's HTP marketing strategy.

• E-CIGARETTES

E-CIGARETTES: TALKING POINTS

Specific talking points for communicating with policymakers and other stakeholders about the dangers of e-cigarettes and the tobacco industry's e-cigarette marketing strategy.

• E-CIGARETTES
• HEATED TOBACCO PRODUCTS

COMBATING THE TOBACCO INDUSTRY’S PLAYBOOK FOR EMERGING PRODUCTS: A MESSAGE GUIDE

This message guide provides advocates with best practices, tips and tools, and effective messaging for communicating with stakeholders about the dangers of emerging products and the need for strong regulation on e-cigarettes, HTPs, and nicotine pouches.

• HEATED TOBACCO PRODUCTS

GRAPHIC: FAILURE AS A CESSATION PRODUCT

In Japan, the largest market for HTPs globally, a national longitudinal study of more than 7,000 adults concluded that HTP use did not assist current conventional cigarette smokers in quitting. The study followed cigarette smokers over the course of three years and found that long-term HTP use did not prevent former smokers from relapsing.

• HEATED TOBACCO PRODUCTS

GRAPHIC: HTP MARKETING TACTICS

Tobacco companies use sophisticated marketing tactics to target young people and normalize tobacco use. The biggest tobacco companies are paying social media influencers to market heated tobacco products on their platforms and attend events meant to make these harmful products appear glamorous.

• HEATED TOBACCO PRODUCTS

GRAPHIC: HEALTH HARMS OF HTPS

HTP smoke carries the same harmful chemicals as cigarette smoke, and nicotine exposure is the same for HTP users and cigarette smokers. In addition to being highly addictive, nicotine may also increase risk of cardiovascular disease.

• E-CIGARETTES

GRAPHIC: YOUTH USE OF E-CIGARETTES

The fact is, e-cigarettes are dangerous for children and youth. But in many countries around the world, teens are using e-cigarettes even more than adults. We need strong laws in place to control how these products are sold and marketed.

• E-CIGARETTES

GRAPHIC: E-CIGARETTES’ FAILURE AS A CESSATION PRODUCT

If you think e-cigarettes are an effective tool for quitting smoking, think again. The research shows that those who use e-cigarettes as a cessation tool are twice as likely to restart smoking as those who don't.

• E-CIGARETTES

GRAPHIC: E-CIGARETTES IMPACT ON HEALTH

The tobacco industry's marketing of e-cigarettes as a 'safe alternative to cigarettes' is just that: marketing. E-cigarettes have been shown to cause real physical harm to users.

• E-CIGARETTES

GRAPHIC: E-CIGARETTES IMPACT ON YOUTH HEALTH

Because adolescent brains are still developing, e-cigarette use can be especially harmful to young users, increasing the risk of addiction among youth and negatively impacting children's and young adults' attention, memory, and learning.

• E-CIGARETTES

GRAPHIC: CANDY? OR E-CIGARETTES?

There are more than 16,000 unique flavors of e-cigarettes available on the market, many of which are attractive to youth and increase the likelihood of children's use.