Heated Tobacco Products: Policy Guidance
This resource sets out a three-step process to assist decision makers in determining how to regulate heated tobacco products (HTPs) given their country's circumstances and provides the evidence-based rationale to support each approach.
HTPs are:
- Addictive tobacco products that emit tobacco smoke
- Heavily marketed to young people as lifestyle products
- A serious health risk to people who smoke them
- Not proven to be "reduced risk" or less harmful as compared to conventional cigarettes
Therefore, HTPs should play no role in a government's strategy to reduce tobacco use and nicotine addiction, and governments should reject tobacco industry lobbying to regulate HTPs less strictly than conventional tobacco products.
To prevent the tobacco industry undermining progress in tobacco control, governments should act quickly to apply one of two regulatory options:
- Ban the sale of HTPs entirely
- Regulate all parts of the products strictly, using measures that align with the WHO Framework Convention on Tobacco Control (WHO FCTC)
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