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Latest News and Updates


February 2020. New research shows twice as many smokers notice health warnings on UK plain packs  

Findings published in the International Tobacco Control Policy Evaluation Project, reveal that of 4000 smokers surveyed in 2016 and 2018, there was a threefold increase in those who did not like the look for their cigarette packs (from 16% to 53%); and smokers were twice as likely to report that they noticed health warnings (24% to 52%). This adds to the growing body of post-implementation evidence demonstrating how plain packaging is an effective policy.   https://itcproject.org/findings/reports/standardised-packaging-tobacco-products-england-evidence-policy-impact-international-tobacco-control-policy-evaluation-project-feb-2020/


January 8, 2020: Israel becomes the first country to require plain packaging for e-cigarettes. 

Israel has taken the bold step of being the first country to apply its plain packaging law to e-cigarettes as well as all tobacco products and tobacco accessories. This is a sensible policy step that will allow e-cigarettes to remain available to smokers that want to use them to quit cigarettes completely, but will deter young people from taking up vaping and becoming addicted to nicotine. As well as e-cigarettes, the law also applies to packs of heated cigarettes used with systems such as IQOS, and tobacco accessories such as cigarette papers. The government has published a guide to the new rules with pictures showing how each product should look: https://www.health.gov.il/Subjects/KHealth/smoking/Documents/uniform-package.pdf


January 8, 2020 – New Year Brings Fresh Round of Implementation for Plain Packaging Laws

2020 brings implementation of plain packaging laws in a number of countries. Packets of cigarettes and roll-your-own tobacco on retailers’ shelves will be in plain packaging in Slovenia (from January 1), and all tobacco products will be in plain packaging in Saudi Arabia (from January 1), Turkey (from January 5) and Israel (from January 8 – see above). Full implementation at retailer level came into effect later in the year for Canada (February 7) and for Singapore (July 1).

Here are images of the new packs from around the world: 



December 21, 2019 - Plain Packs on the shelves in Thailand and Uruguay. 

Two firsts – Uruguay become the first country in Latin America to implement plain packaging on December 21, 2019, and Thailand became the first country in Asia on December 8, 2019. Congratulations to all those in government and civil society organizations for their tireless efforts to battle the tobacco industry and get this common sense policy in place.