Plain or Standardized packaging of tobacco products is a common sense policy that removes the promotional and advertising features of tobacco packs

This toolkit is designed to assist governments, civil society and researchers.

The guides and some of the resources are available to download in other languages - Français - Español - Pусский.

Latest News and Updates

New Laws -

14 countries have adopted plain packaging laws and 15 more are working on them. See the full list of international developments

  • CANADA - Regulations adopted on April 23, 2019 will come into effect on Nov. 9 for manufacturers.
  • TURKEY - Regulations published on March 1, 2019 will come into force on July 5, 2019 for manufacturers.
  • ISRAEL - A law passed by the Knesset on Dec. 1, 2019 and due to come into force on Jan. 8, 2020, is the first to include plain packaging for e-cigarettes.
  • THAILAND - Regulations published on Dec. 13, 2018 will come into force in Sept. 2019.
  • BELGIUM - A decree published on April 13, 2019 will come into force in January 2020.
Legal Challenges
  • AUSTRALIA WINS WTO DISPUTE - In the landmark international trade case, the World Trade Organization dispute panel ruled in favor of Australia on all grounds in June 2018. See the CTFK press release here. Download the (872 page) WTO panel report here. Also available is a 5 page summary of the ruling and a 2 page paper of highlights and talking points.The panel report has been appealed by Honduras and Dominican Republic.
  • ISRAEL - JUUL issues legal challenge. The US e-cigarette manufacturer JUUL has filed a legal challenge against Israel's new tobacco control law, claiming that the law should not be applied to e-cigarettes.
Post Implementation Results
  • FRANCE - latest figures on smoking rates show an unprecedented decrease from 29.4% in 2016, to 26.9% in 2017 and 25.4% in 2018. See the Baromètre santé results here (in French).
  • UK - Monthly survey data from the Smoking Toolkit Study show smoking prevalence is dramatically down to 15% in April of 2019, from 18% in 2016.