Plain or standardized packaging of tobacco products is a common sense policy that removes the promotional features of tobacco packs and is effective as part of a comprehensive tobacco control strategy. Big Tobacco will aggressively oppose government efforts to implement plain packaging because it works against the powerful influence of their brands.
However, a robust and comprehensive plain packaging law can be introduced by following straight forward procedural and drafting steps. This TOOLKIT provides governments and civil society with options and resources to guide their processes and resist tobacco industry interference.
The TOOLS and RESOURCES include:
