Who We Are
Winning the Fight Against the World’s Leading Cause
of Preventable Death
The Campaign for Tobacco-Free Kids is a leading force in the fight to reduce tobacco use and its deadly toll in the United States and around the world. Our vision: A future free of the death and disease caused by tobacco.
We work to save lives by advocating for public policies that prevent kids from smoking, help smokers quit and protect everyone from secondhand smoke.
How We Fight Tobacco
To achieve our mission, we:
Promote public policies proven to reduce tobacco use and exposure to secondhand smoke. These include higher tobacco taxes, comprehensive smoke-free laws, well-funded tobacco prevention and stop-smoking programs, and tough regulation of tobacco products and marketing.
Expose and counter tobacco industry efforts to market to children and mislead the public.
Strengthen tobacco control efforts in the United States and worldwide by providing support and information to our many partners.
Mobilize organizations and individuals to join the fight against tobacco.
Empower a tobacco-free generation by fostering youth leadership and activism.
Inform the public, policy makers and the media about tobacco’s devastating consequences and the effectiveness of the policies we support.
Saving Lives in the U.S. and Around the World
In the United States, we advocate at the national, state and local levels for the proven policies that reduce tobacco use and save lives.
Internationally, the Campaign for Tobacco-Free Kids supports governments and non-governmental organizations in promoting and implementing these policies. We are a partner in the Bloomberg Initiative to Reduce Tobacco Use, which focuses on low- and middle-income countries where more than 80 percent of tobacco-related deaths will occur in the coming decades.
While we have made enormous progress in the United States, tobacco still kills more than 400,000 Americans every year. The worldwide death toll is at more than five million a year and climbing. With your support, we can win the fight against the world’s leading cause of preventable death.
Created in 1996, the Campaign for Tobacco-Free Kids is a 501(c)(3) non-profit organization that accepts no government or tobacco industry funding. We rely on contributions from individuals, philanthropic foundations, corporations and other non-profit organizations.
Learn more about our work: