What is “greenwashing?” It’s a deceptive marketing practice in which a company attempts to make itself or its products appear environmentally-friendly in order to distract from an undesirable aspect of its business.
On Earth Day, you need look no further than the Santa Fe Natural Tobacco Company, a subsidiary of Reynolds American, and its Natural American Spirit cigarettes for a particularly deplorable example of this strategy.
Washington, D.C. – An investigative report released today by 11 members of Congress provides some of the most detailed evidence to date that electronic cigarettes manufacturers are using the same slick marketing tactics long used to market regular cigarettes to kids. These tactics include TV and radio ads that reach youth audiences; sponsorships and free samples at youth-oriented events such as auto races and music festivals; celebrity spokespeople who depict e-cigarette smoking as glamorous; and sweet, kid-friendly flavors with names like Cherry Crush, Chocolate Treat, Peachy Keen and Grape Mint. The report finds that many e-cigarette companies also use social media to promote their products and have widely varying policies regarding sales to minors, with one company reporting that that it does not have any policy barring sales to minors.
WASHINGTON, DC – E-cigarettes, and liquid refill containers featuring bright colors, sweet-smelling flavors and dangerous doses of nicotine, are generating rising numbers of emergency calls to poison control centers around the nation, according to a study published today by the U.S. Centers for Disease Control and Prevention (CDC). The study demonstrates the urgent need for the U.S. Food and Drug Administration (FDA) to assert authority over e-Cigarettes and other tobacco products.
WASHINGTON, DC — Thirty-three leading public health and medical organizations are urging the U.S. Food and Drug Administration to make it a priority to regulate how cigarettes are manufactured and stop tobacco industry practices that have made cigarettes even more deadly and addictive than they were 50 years ago.
In a letter sent this week to Mitchell Zeller, Director of the FDA's Center for Tobacco Products, the health groups urged the FDA to take action in response to the new Surgeon General’s Report, The Health Consequences of Smoking — 50 Years of Progress, released in January.
Across the United States, poison control centers are reporting a soaring number of accidental poisonings related to the nicotine liquid used in electronic cigarettes. These reports have spurred a growing call for the Food and Drug Administration (FDA) to finally regulate these products, including from newspaper editorials and U.S. senators.
WASHINGTON, DC — A coalition of international public health organizations today called on Philip Morris International (PMI) to end a global marketing campaign for its best-selling Marlboro cigarettes that has been found by a German court to target youth and has generated similar complaints in other countries. The organizations issued a new report detailing how the "Be Marlboro" campaign, which has spread to more than 50 countries, uses themes and images that appeal to youth.
Manufacturers of electronic cigarettes have repeatedly claimed they don’t market to kids. But their actions tell a different story.
In the latest example, Lorillard Inc. has placed an ad for its best-selling blu eCigs in the just-published swimsuit issue of Sports Illustrated, no doubt one of the favorite magazines of teenage boys. The ad features the blu logo front and center on the skimpy bikini bottom of a shapely model. You can even zoom in on it on the online version of the ad.
Indonesia and Africa are among Big Tobacco’s top targets as the industry increasingly targets low- and middle-income countries in its insatiable quest for profit, no matter the cost in lives and health.
Recent news stories document both the enormous challenges posed by the tobacco epidemic in these countries and regions – and the growing call for strong action to rein in the tobacco industry and save lives.
WASHINGTON, DC – Fifty years after the first Surgeon General’s report on smoking and health, the new Surgeon General’s report released today shows that cigarette smoking is even more hazardous than previously thought. This report documents that smoking causes even more diseases, kills even more people and costs the nation even more in medical bills and other economic losses – by a wide margin – than has previously been reported. There are three clear conclusions to be drawn from this groundbreaking report ...
WASHINGTON, DC – As the nation marks the 50th anniversary of the first Surgeon General’s Report on Smoking and Health, the major cigarette companies are nearing the day when they must finally come clean to the American people and end decades of deception that have resulted in the addiction, illness and death of millions.
Today, the U.S. Department of Justice and lawyers for the tobacco companies told a federal court that they have reached agreement on the details of how they would implement the “corrective statements” ordered by U.S. District Judge Gladys Kessler in 2006, when she found the companies guilty of violating civil racketeering laws and lying to the public about the dangers of smoking and their marketing to children.
WASHINGTON, DC – The Campaign for Tobacco-Free Kids strongly supports legislation introduced in the New York City Council to include electronic cigarettes in the city’s clean indoor air law.
This legislation will further the fundamental purpose of the law – to protect everyone’s right to breathe clean, healthy air in workplaces and public places. It will protect non-users from possible health risks posed by e-cigarette emissions. E-cigarettes currently are unregulated, and there has been very limited research about their health consequences either for users or non-users exposed to their emissions.
WASHINGTON, DC – The 2012 National Youth Tobacco Survey released today by the Centers for Disease Control and Prevention (CDC) indicates that declines in youth cigarette smoking are being partially offset by the growing popularity of other tobacco products, including cigars, electronic cigarettes and hookahs. Among all high school boys, the cigar smoking rate now equals, and even slightly exceeds, the cigarette smoking rate: 16.7 percent for cigars compared to 16.3 percent for cigarettes in 2012. There has been a large increase in cigar smoking among African-American high school students since 2009; in 2012, 16.7 percent of African-American high school students smoked cigars, while 9.6 percent smoked cigarettes.
How does the Indonesian tobacco company Djarum celebrate the country’s National Health Day? It places a giant front-page ad for one of its cigarettes in a national newspaper. Then that newspaper happens to make its way onto every seat at the launch event for the Ministry of Health’s National Health Day event.
That’s how bad things are in Indonesia, where tobacco companies have near-free rein to promote and sell their deadly products and newspapers shirk their responsibility to readers by running those ads.
Washington, D.C. – Manufacturers of electronic cigarettes say they want to be part of the solution to the tobacco problem, but increasingly they're behaving just like tobacco companies always have. They’re following Big Tobacco's playbook by marketing their products in ways that appeal to kids, dismissing new research showing a sharp spike in youth use of e-cigarettes and fighting effective regulation to protect public health. These actions underscore why the Food and Drug Administration (FDA) must act quickly to regulate e-cigarettes to protect kids and public health and why the states should include e-cigarettes in their laws regulating tobacco products.
WASHINGTON, DC – More than 40 percent of U.S. youth (grades 6-12) who currently smoke reported using flavored little cigars or flavored cigarettes, according to a study conducted by researchers at the Centers for Disease Control and Prevention and published today in the Journal of Adolescent Health.
Tobacco companies claim they don’t market to kids. But a new study conducted in six low- and middle-income countries provides fresh evidence that tobacco marketing and branding are highly effective at reaching kids.
In the six countries studied – Brazil, China, India, Nigeria, Pakistan and Russia – more than two-thirds of five- and six-year-olds surveyed were able to identify at least one cigarette logo. In China, where smoking rates are among the highest in the world, an alarming 86 percent of children surveyed could identify at least one logo.
The CDC recently reported that rates of electronic cigarette use among U.S. youth more than doubled from 2011 to 2012, when 10 percent of high school students reported ever having used e-cigarettes.
These numbers are troubling but not surprising. There has been an explosion in e-cigarette marketing in recent years, and e-cigarette manufacturers are using the same slick tactics long used to market regular cigarettes to kids.
A growing chorus of elected officials at the state and federal level — 40 state attorneys general and a group of 10 U.S. senators and two U.S. House members — are demanding strong action to stop the marketing and sale of electronic cigarettes to kids.
The attorneys general wrote to FDA Commissioner Margaret Hamburg Tuesday, urging the FDA to swiftly regulate the e-cigarette industry and warning that e-cigarette manufacturers are tempting kids with sweet flavors, cartoon images and television advertising portraying e-cigarette use as attractive — in much the same way cigarette companies targeted children for decades.
Restrictions in Canada keep glamorous tobacco ads out of magazines. But that doesn’t keep them from coming in from the U.S.
Health advocates in Canada are outraged that glossy, full-page ads for Camel cigarettes have made their way to Canadian youths’ backpacks and bed stands inside recent issues of several American magazines – including Sports Illustrated, People, Glamour, and Entertainment Weekly, among others.
WASHINGTON, D.C. – Providing the first national data on youth use of electronic cigarettes, the Centers for Disease Control and Prevention (CDC) today reported that the percentage of U.S. middle and high school students who used e-cigarette more than doubled from 2011 to 2012. According to results from the National Youth Tobacco Survey, the percentage of high school students who reported ever using e-cigarettes jumped from 4.7 percent in 2011 to 10 percent in 2012, while the percentage using e-cigarettes in the past 30 days rose from 1.5 percent to 2.8 percent. Use also doubled among middle school students. The CDC estimated that 1.78 million U.S. youth had ever used e-cigarettes as of 2012.
As smoking declines in many developed nations, the tobacco industry is increasingly targeting low- and middle-income countries. The industry’s latest target: Myanmar.
As Myanmar emerges from decades of isolation and military rule and international sanctions are lifted, the Associated Press details how tobacco companies – including multinational giants British American Tobacco and Japan Tobacco – are moving in as quickly as possible. And they’re trying to do it under the radar.
Tobacco giant R.J. Reynolds claims it doesn’t market cigarettes to kids. But the company’s actions continue to show otherwise.
The August 2013 issue of Glamour magazine features the world’s most popular boy band, One Direction, on the cover. Inside the magazine, and placed just before the story and photos on the band, there’s a huge, three-page spread of ads for R.J. Reynolds’ Camel cigarettes.
WASHINGTON, DC – The Food and Drug Administration’s strong scientific conclusions today regarding the harmful impact of menthol cigarettes on the nation’s health should prompt the FDA to move as quickly as possible to ban menthol cigarettes in the United States.
WASHINGTON, DC – The U.S. Food and Drug Administration made history today. The federal agency issued an order permitting the marketing of two new cigarette products, denied four requests to market new tobacco products, and announced that tobacco companies had withdrawn requests to market 136 other tobacco products. It is the first time any federal agency has ever denied permission to a tobacco company to market a new or modified tobacco product because of the threat it poses to public health.
Showing that it’s possible to tune tobacco out of the music industry, this year’s Java Rockin’land music festival in Jakarta, Indonesia, will take place without one of its most infamous acts – the tobacco industry. Java Rockin’land – like many music festivals in Indonesia – has traditionally been sponsored by tobacco companies trying to lure a new generation of smokers. The concert attracts young music fans from across the country – but this year, the tobacco industry won’t be on stage.