McLaren F1 Team Features E-cigarette Brand in New Paint Job Amid Tobacco Advertising Ban Debate

In an intriguing twist of marketing strategy, British American Tobacco (BAT) has been spotted leveraging vehicle design as a promotional tool for their e-cigarette brand Vuse, in partnership with the Formula One (F1) team McLaren. The maneuver was unveiled in November 2023, just ahead of the Abu Dhabi Grand Prix, raising eyebrows and questions about the effectiveness of current advertising restrictions in deterring indirect promotion of tobacco products.