Big tobacco deliberately targeting children to establish lifelong customers: Mothers Against Vaping

New Delhi: Mothers Against Vaping have strongly raised the issue about e-cigarettes and other new-age gateway products, which include electronic nicotine delivery systems (ENDS), heat-not-burn (HNB), e-hookah, and much more. Mothers Against Vaping stressed the urgent need to understand that through these products, the international tobacco companies are purposefully targeting little children, teens and the youth with the immoral intention of luring them into using new-age gateway devices and securing them as lifelong customers. This predatory targeting of children has also been highlighted by experts globally, and most recently, it was raised in discussions in the Scottish Parliament.