All Industry Watch Updates


Indonesia and Africa are among Big Tobacco’s top targets as the industry increasingly targets low- and middle-income countries in its insatiable quest for profit, no matter the cost in lives and health.

Recent news stories document both the enormous challenges posed by the tobacco epidemic in these countries and regions – and the growing call for strong action to rein in the tobacco industry and save lives.

PRESS RELEASE | Jan 17, 2014

WASHINGTON, DC – Fifty years after the first Surgeon General’s report on smoking and health, the new Surgeon General’s report released today shows that cigarette smoking is even more hazardous than previously thought. This report documents that smoking causes even more diseases, kills even more people and costs the nation even more in medical bills and other economic losses – by a wide margin – than has previously been reported. There are three clear conclusions to be drawn from this groundbreaking report ...

PRESS RELEASE | Jan 10, 2014

WASHINGTON, DC – As the nation marks the 50th anniversary of the first Surgeon General’s Report on Smoking and Health, the major cigarette companies are nearing the day when they must finally come clean to the American people and end decades of deception that have resulted in the addiction, illness and death of millions.

Today, the U.S. Department of Justice and lawyers for the tobacco companies told a federal court that they have reached agreement on the details of how they would implement the “corrective statements” ordered by U.S. District Judge Gladys Kessler in 2006, when she found the companies guilty of violating civil racketeering laws and lying to the public about the dangers of smoking and their marketing to children.

PRESS RELEASE | Nov 27, 2013

WASHINGTON, DC – The Campaign for Tobacco-Free Kids strongly supports legislation introduced in the New York City Council to include electronic cigarettes in the city’s clean indoor air law.

This legislation will further the fundamental purpose of the law – to protect everyone’s right to breathe clean, healthy air in workplaces and public places. It will protect non-users from possible health risks posed by e-cigarette emissions. E-cigarettes currently are unregulated, and there has been very limited research about their health consequences either for users or non-users exposed to their emissions.

PRESS RELEASE | Nov 14, 2013

WASHINGTON, DC – The 2012 National Youth Tobacco Survey released today by the Centers for Disease Control and Prevention (CDC) indicates that declines in youth cigarette smoking are being partially offset by the growing popularity of other tobacco products, including cigars, electronic cigarettes and hookahs. Among all high school boys, the cigar smoking rate now equals, and even slightly exceeds, the cigarette smoking rate: 16.7 percent for cigars compared to 16.3 percent for cigarettes in 2012. There has been a large increase in cigar smoking among African-American high school students since 2009; in 2012, 16.7 percent of African-American high school students smoked cigars, while 9.6 percent smoked cigarettes.


How does the Indonesian tobacco company Djarum celebrate the country’s National Health Day? It places a giant front-page ad for one of its cigarettes in a national newspaper. Then that newspaper happens to make its way onto every seat at the launch event for the Ministry of Health’s National Health Day event.

That’s how bad things are in Indonesia, where tobacco companies have near-free rein to promote and sell their deadly products and newspapers shirk their responsibility to readers by running those ads.

PRESS RELEASE | Nov 5, 2013

Washington, D.C. – Manufacturers of electronic cigarettes say they want to be part of the solution to the tobacco problem, but increasingly they're behaving just like tobacco companies always have. They’re following Big Tobacco's playbook by marketing their products in ways that appeal to kids, dismissing new research showing a sharp spike in youth use of e-cigarettes and fighting effective regulation to protect public health. These actions underscore why the Food and Drug Administration (FDA) must act quickly to regulate e-cigarettes to protect kids and public health and why the states should include e-cigarettes in their laws regulating tobacco products.

PRESS RELEASE | Oct 22, 2013

WASHINGTON, DC – More than 40 percent of U.S. youth (grades 6-12) who currently smoke reported using flavored little cigars or flavored cigarettes, according to a study conducted by researchers at the Centers for Disease Control and Prevention and published today in the Journal of Adolescent Health. 


Tobacco companies claim they don’t market to kids.  But a new study conducted in six low- and middle-income countries provides fresh evidence that tobacco marketing and branding are highly effective at reaching kids.

In the six countries studied – Brazil, China, India, Nigeria, Pakistan and Russia – more than two-thirds of five- and six-year-olds surveyed were able to identify at least one cigarette logo.  In China, where smoking rates are among the highest in the world, an alarming 86 percent of children surveyed could identify at least one logo.


The CDC recently reported that rates of electronic cigarette use among U.S. youth more than doubled from 2011 to 2012, when 10 percent of high school students reported ever having used e-cigarettes.

These numbers are troubling but not surprising. There has been an explosion in e-cigarette marketing in recent years, and e-cigarette manufacturers are using the same slick tactics long used to market regular cigarettes to kids.


A growing chorus of elected officials at the state and federal level — 40 state attorneys general and a group of 10 U.S. senators and two U.S. House members — are demanding strong action to stop the marketing and sale of electronic cigarettes to kids.

The attorneys general wrote to FDA Commissioner Margaret Hamburg Tuesday, urging the FDA to swiftly regulate the e-cigarette industry and warning that e-cigarette manufacturers are tempting kids with sweet flavors, cartoon images and television advertising portraying e-cigarette use as attractive — in much the same way cigarette companies targeted children for decades.


Restrictions in Canada keep glamorous tobacco ads out of magazines. But that doesn’t keep them from coming in from the U.S.

Health advocates in Canada are outraged that glossy, full-page ads for Camel cigarettes have made their way to Canadian youths’ backpacks and bed stands inside recent issues of several American magazines – including Sports Illustrated, People, Glamour, and Entertainment Weekly, among others.

PRESS RELEASE | Sep 5, 2013

WASHINGTON, D.C. – Providing the first national data on youth use of electronic cigarettes, the Centers for Disease Control and Prevention (CDC) today reported that the percentage of U.S. middle and high school students who used e-cigarette more than doubled from 2011 to 2012. According to results from the National Youth Tobacco Survey, the percentage of high school students who reported ever using e-cigarettes jumped from 4.7 percent in 2011 to 10 percent in 2012, while the percentage using e-cigarettes in the past 30 days rose from 1.5 percent to 2.8 percent. Use also doubled among middle school students. The CDC estimated that 1.78 million U.S. youth had ever used e-cigarettes as of 2012.


As smoking declines in many developed nations, the tobacco industry is increasingly targeting low- and middle-income countries.  The industry’s latest target: Myanmar.

As Myanmar emerges from decades of isolation and military rule and international sanctions are lifted, the Associated Press details how tobacco companies – including multinational giants British American Tobacco and Japan Tobacco – are moving in as quickly as possible.  And they’re trying to do it under the radar.


Tobacco giant R.J. Reynolds claims it doesn’t market cigarettes to kids.  But the company’s actions continue to show otherwise.

The August 2013 issue of Glamour magazine features the world’s most popular boy band, One Direction, on the cover.  Inside the magazine, and placed just before the story and photos on the band, there’s a huge, three-page spread of ads for R.J. Reynolds’ Camel cigarettes.

PRESS RELEASE | Jul 23, 2013

WASHINGTON, DC – The Food and Drug Administration’s strong scientific conclusions today regarding the harmful impact of menthol cigarettes on the nation’s health should prompt the FDA to move as quickly as possible to ban menthol cigarettes in the United States.

PRESS RELEASE | Jun 25, 2013

WASHINGTON, DC – The U.S. Food and Drug Administration made history today. The federal agency issued an order permitting the marketing of two new cigarette products, denied four requests to market new tobacco products, and announced that tobacco companies had withdrawn requests to market 136 other tobacco products. It is the first time any federal agency has ever denied permission to a tobacco company to market a new or modified tobacco product because of the threat it poses to public health.


Showing that it’s possible to tune tobacco out of the music industry, this year’s Java Rockin’land music festival in Jakarta, Indonesia, will take place without one of its most infamous acts – the tobacco industry. Java Rockin’land – like many music festivals in Indonesia – has traditionally been sponsored by tobacco companies trying to lure a new generation of smokers. The concert attracts young music fans from across the country – but this year, the tobacco industry won’t be on stage. 


The death and disease caused by cigarettes is nothing to celebrate.  But that’s not stopping R.J. Reynolds from celebrating the 100th birthday of its Camel cigarettes this year. Their Camel web site touts “A Century of Camel” and urges visitors to “Celebrate the original that sparked a tradition.”


Indonesia has been called the tobacco industry’s playground due to the country’s large number of smokers and unrestricted tobacco marketing.

In the latest example, Indonesian tobacco giant PT Djarum has placed billboards promoting its L.A. Lights cigarettes with the shameful slogan “DON’T QUIT.”  If discouraging smokers from quitting isn’t bad enough, the ad appears to mock efforts to reduce smoking by instead encouraging smokers to “DO IT” and using the slogan “Let’s Do It!”

PRESS RELEASE | Jun 6, 2013

WASHINGTON, DC – A Vermont Superior Court judge this week ordered the R.J. Reynolds Tobacco Company to pay $8.3 million for deceptive marketing of its Eclipse cigarettes that violated both Vermont’s consumer protection laws and the 1998 state tobacco settlement, which prohibited tobacco companies from misrepresenting the health consequences of using a tobacco product. 


Tobacco control advocates around the world today are marking World No Tobacco Day, organized by the World Health Organization to focus attention on the devastating global toll of tobacco use and the need for nations to take strong action to save lives.

PRESS RELEASE | May 30, 2013

WASHINGTON, DC – Five leading public health organizations are calling on state attorneys general to investigate whether R.J. Reynolds’ new magazine advertising campaign for Camel cigarettes violates the state tobacco settlement’s prohibition on targeting youth.

PRESS RELEASE | May 21, 2013

WASHINGTON, DC – It is troubling news for our nation’s health that marketing expenditures for cigarettes and smokeless tobacco increased by nearly four percent to $8.82 billion in 2011, representing the first increase in overall tobacco marketing since 2003.


At last week’s annual meeting of Philip Morris International shareholders in New York City, CEO Louis Camilleri answered a question from a youth tobacco control advocate by denying that the company markets to kids, saying “That’s just not true. It’s a fable.”

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