Tobacco Control Success Story: India

The Campaign for Tobacco-Free Kids (CTFK) helped India reduce adult tobacco use by 17% between 2010 and 2017. Even larger declines were reported in secondhand smoke exposure in restaurants (-34.5%) and public transportation (-24%). These public health successes were driven by policy change. Institutionalization of enforcement mechanisms at the state level, the creation of a robust tobacco control community and public education through the media also spurred the impressive progress in India.