Case Studies

We have worked with local partners to pass and implement laws proven to reduce tobacco use in more than 60 countries. Our integrated approach to policy change is locally-led and sustained, based on evidence, and respects the cultural context, capabilities and perspectives of the people in the countries where we work. Explore our case studies to learn more about our impact and lessons learned.

Recent Case Studies

Case Study

Transforming Tobacco Taxation in Việt Nam: From Evidence to Policy Reform

In June 2025, Việt Nam’s National Assembly approved a landmark revision to the Excise Tax Law, marking the most significant modernization of Việt Nam’s tobacco taxation system in d...

September 25, 2026

Additional Case Studies

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Case Study: Tobacco Control Policy Adoption and Implementation in Senegal

Many countries in Africa and across the world are seeking to adopt, implement and strengthen their tobacco control policies and programs to prevent to...

Case Study

Lives Saved and Health Improved in Brazil: A Case Study in Successful Tobacco Control Advocacy

Smoking prevalence declined in Brazil from 16.2% in 2006 to 9.8% in 2019. That year, the World Health Organization (WHO) recognized Brazil as the seco...

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Tobacco Control Success Story: Bangladesh

The Campaign for Tobacco-Free Kids (CTFK) helped Bangladesh reduce adult tobacco use by 18.5% between 2009 and 2017. Exposure to second-hand smoke dec...

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Tobacco Control Success Story: Ethiopia

Ethiopia adopted one of Africa’s strongest tobacco control laws with direct support from the Campaign for Tobacco-Free Kids (CTFK). Enacted in Februar...

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Tobacco Control Success Story: Philippines

The Campaign for Tobacco-Free Kids and its local partners helped reduce smoking prevalence in the Philippines by 19.9% between 2009 and 2015. Exposure...

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Tobacco Control Success Story: Mexico

On February 17, 2022, President Andrés Manuel López Obrador of Mexico published an amendment to the country’s General Law on Tobacco Control. This his...

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Tobacco Control Success Story: Russian Federation

The Campaign for Tobacco-Free Kids built strong relationships with key institutions to help the Russian Federation pass some of the most comprehensive...

Case Study

Tobacco Control Success Story: Protecting Kids from Big Tobacco’s Influence in Indonesia

For 15 years, children participating in Indonesia’s national badminton trials were required to wear jerseys that advertised one of the country’s most...

Last updated July 2, 2026