Stop Tobacco Sponsorship

Why are U.S. and other internationally-known performers pushing tobacco to kids? Many countries, including the U.S., ban tobacco companies from sponsoring concerts and other events. But some countries still allow tobacco companies to market and promote their deadly products to kids.

For example, in Indonesia, there are almost no restrictions on tobacco advertising and sponsorship. As a result, the tobacco industry aggressively promotes its deadly products at events such as concerts and music competitions with dreadful success: an estimated 78% of current Indonesian smokers started before the age of 19.

We're calling on artists to Tune Out Tobacco by refusing to perform at any event sponsored by tobacco companies or allowing their images or music to be used to promote tobacco.

Many top musicians have already refused to perform at tobacco-sponsored events. Learn how these artists took a stand against tobacco.


Maroon 5

Maroon 5

In April 2011, Maroon 5 rebuked a tobacco company set to sponsor their concert in Indonesia. The company had targeted young people through contests in local shopping malls and on Facebook that promised concert tickets for winners.

The band's management committed to donating a gift to local cancer organizations to make up for the promotion that had already taken place.


Kelly Clarkson

Kelly Clarkson

In April 2010, Kelly Clarkson and the organizer of her Indonesia concert withdrew sponsorship by the LA Lights cigarette brand after coming under pressure from fans on her social networks, tobacco control advocates and international health groups.



Alicia Keys

When Alicia Keys learned that her concert in Jakarta, Indonesia was sponsored by Philip Morris International, the maker of Marlboro cigarettes, she quickly demanded that her name and image stop being exploited to market tobacco to children. Keys went further and publicly declared that she wouldn't perform at any tobacco-sponsored events.

Before Keys stopped the tobacco company sponsorship, the concert had been sponsored by and heavily advertised as "A Mild Live Production," referring to a popular cigarette brand in Indonesia. Philip Morris and other tobacco companies are increasingly moving their focus to the low- and middle-income countries like Indonesia where laws protecting children from the lies of tobacco companies are weak or nonexistent.


Other Artists

Justin Bieber, Avril Lavigne and other artists have taken steps prior to their performances to ensure that their Indonesian concerts weren't sponsored by tobacco companies.