Culture as Catalyst: Youth Action to Take Down Tobacco

Culture defines what we celebrate, what we ignore, and what’s considered “normal.” For decades, Big Tobacco has exploited culture, from music to media and identity – all to market harmful and addictive products to young people and communities of color.

As we count down to Take Down Tobacco National Day of Action, this installment of our Campaign for the Culture conversation series centered youth voices at the intersection of identity, creativity and advocacy. Panelists explored what becomes possible when young people transform culture into a catalyst for change – and how momentum can be turned into meaningful action in the months ahead.