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Senior Vice President, Global Health Advocacy

Jun 14, 2021

Search Summary

The Campaign for Tobacco-Free Kids (the Campaign), a leader in the fight to reduce tobacco use and its devastating consequences in the United States and around the world, is seeking a seasoned public policy advocate with international experience and exemplary organizing and management skills to serve as its Senior Vice President to oversee its innovative Global Health Advocacy Incubator (GHAI). The Campaign is the largest non-profit advocacy organization devoted to changing public attitudes and public policies related to tobacco. GHAI was launched seven years ago to expand and complement the Campaign’s tobacco control work. In its short history, GHAI has become a strong and successful resource supporting consequential public health advocacy across multiple issue areas and in multiple countries across the world. The potential for extraordinary public health policy changes orchestrated by GHAI in partnership with local agencies is unparalleled and compelling.

This is an exciting, once-in-a-lifetime opportunity for a passionate, savvy, and dedicated advocate and executive to play a pivotal role in improving public health and civic engagement across the globe. GHAI applies lessons learned in the global fight against tobacco to other, similarly challenging public health battles in the developing world. Over the last twenty years enormous progress has been made in reducing tobacco use in the United States and more recently on the international stage as well. The efforts to reduce tobacco use are often cited as one of the best examples of the power of effective advocacy to bring about meaningful change, and the Campaign has had the foresight to strategically apply its experience and successful strategies to collaborate with local public health advocates in educating policymakers, the media, opinion-leaders, and the wider public to implement policies to build a healthier and safer world.

As described below, the SVP is responsible for the design of new public health policy advocacy campaigns, the implementation, improvement, and evaluation of existing public health campaigns, and the integration of knowledge acquired in past and current campaigns to improve strategies and synthesize experience for successful future advocacy efforts. The SVP will ensure that the GHAI team works cooperatively and effectively with each other and with all other teams at the Campaign.

The Campaign for Tobacco-Free Kids

For twenty-five years the Campaign for Tobacco-Free Kids has led the fight to reduce tobacco use and its deadly consequences in the United States. The Campaign, a non-profit organization established in 1996, works with more than 130 organizational partners, including public health, medical, education, civic,

corporate, youth and religious organizations. The Campaign has earned a stellar reputation for successful public health advocacy and has contributed to the stunning decline in youth smoking since 1996. Through strategic communications and policy advocacy campaigns, the organization promotes the adoption of proven solutions that are most effective at reducing tobacco use and save the most lives outside the United States as well. The organization is also playing a major role in combatting the epidemic in use of e- cigarettes by youth.

Today the Campaign is governed by a 14-member Board of Directors, and led by its president, Matthew L. Myers. Mr. Myers was a co-founder of the Campaign in 1996 and has been a leader of the organization since its inception, first as its executive vice president and legal counsel, and for the past 22 years, as its president. The EVP for Global Programs is Yolonda Richardson who has been with the Campaign since 2009. Ms. Richardson is a recognized global public health expert and earned an MPH degree from Columbia and a JD degree from Yale. She oversees the Campaign’s global tobacco program as the global programs within GHAI and serves as Secretary to the Board.

The Campaign does not accept any government or tobacco industry funding. For more information about the Campaign, please visit its website at

The Global Health Advocacy Incubator

The Global Health Advocacy Incubator is an exciting initiative with an enviable record of achievements in its short seven-year history. Applying the lessons learned from the global fight against tobacco use to a variety of serious public health issues through advocacy support, savvy communications strategies, research, legal and regulatory analysis, and capacity building, GHAI and the global tobacco program together have partnered with over 250 organizations in 60 countries and amassed over 250 winning campaigns. From epidemic preparedness in Senegal, to road safety in India and the Philippines, to public education around obesity prevention in South Africa, the GHAI team has earned a stellar reputation and deservedly attracted the attention of funders and public health advocates across the world. Understanding that health is a human right, that policy change happens through well-prepared local advocates, and that compelling data and strong communications are essential, GHAI and its multidisciplinary teams are creating substantial and sustainable change. Providing leadership for GHAI is a singular and remarkable opportunity for a highly skilled manager, strategist, and advocate with a passion for public health solutions in an international context.

For more information about GHAI, please visit the website:

Position Overview

The SVP will join and lead an experienced, dynamic team at GHAI to support public health policy advocacy globally. The SVP should be a seasoned advocate who can oversee the overall operations of GHAI and, working with other members of the senior management team, ensure the successful design and implementation of public health advocacy programs to address various global public health issues.

GHAI was established as a special initiative of the Campaign. Having successfully worked to implement evidence-based strategies to reduce tobacco use and its deadly toll in the United States and around the world, the Campaign is using its public health advocacy experience to advance public health on a range of additional public health issues, including food nutrition and food policy, cardio-vascular health, injury prevention, and health systems strengthening and budget advocacy and accountability. Since its inception, GHAI has supported public health advocacy campaigns and achieved policy wins across dozens of countries on multiple issues.

The SVP will provide overall strategic leadership and work with other members of the GHAI senior management team to: design and launch new programs; ensure effective implementation of existing programs; and oversee the overall capacity building efforts across all GHAI programs. The SVP will work with the existing teams to create opportunities for cross-program planning and learning. S/he will also serve as a liaison between GHAI and the other components of the Campaign and work with GHAI’s marketing director and the Campaign’s development team to spearhead GHAI external visibility and business development efforts to raise the profile of GHAI in the global public health community and with potential new donors. The SVP will directly supervise the senior leadership team of GHAI and set strategic and operational direction to maintain and grow the existing portfolio of programs. This position is based in Washington, D.C. and is open to applicants who can permanently work in the United States.


New Program Development - The SVP will work with a core GHAI team to conceptualize, design, and launch new programs. As a part of the effort, the SVP works with the team to assess the political landscape, identify potential in-country partners, assess existing capacity, and determine best approaches to enhance capacity, and confirm opportunities for policy change in priority countries. The SVP leverages this analysis to structure the program and build the capacity of local partners to develop and implement effective policy campaigns on a variety of public health issues. The SVP will lead recruitment efforts for new programs to ensure project success. Where appropriate, the SVP collaborates with the Campaign’s country-focused tobacco teams and other working groups to efficiently and creatively craft and implement core advocacy strategies to achieve shared goals and initiatives.

Program Management and Capacity Building - The SVP will directly oversee multiple policy advocacy programs, supervising the project leads for GHAI’s programs. At present, these include three clusters: nutrition and food policy, injury prevention, and health systems strengthening and budget advocacy. The SVP will work with project leads to develop annual strategies and work plans for each program. The SVP oversees overall project monitoring and evaluation and is responsible for ensuring accurate and timely donor reporting.

In addition, the SVP will oversee the work of the GHAI Director of Capacity Building to provide guidance in the design, planning, implementation, and monitoring and evaluation of all project activities. The SVP will be responsible for assessing and improving existing training curriculum, tools, and know-how provided to country-based partners to achieve agreed upon policy goals. Training and technical assistance will include strategic and action planning that integrates best practices in policy advocacy.

Marketing and Visibility GHAI has grown very rapidly over the past several years. The SVP will oversee the overall outreach to the global public health community and potential new partners and donors. Working closely with the Director of Marketing and Visibility and coordinating with marketing plans of the other components of the Campaign, the SVP will implement a plan to raise the external profile of GHAI in the global public health space. This may include participation in key conferences and events, specific donor outreach, organization and hosting of webinars and other special meetings and events as well as the development of proposals and concepts to potential donors. The SVP will work with the GHAI Director of Communications to maintain the GHAI website and its relationship to and coordination with the Campaign website and social media properties.

The SVP will work with the Director of Marketing and Visibility to develop a business plan for growth of GHAI, including potential funders, estimated growth, and staffing models to accommodate growth.

Operations - The SVP will work with the rest of the GHAI Management Team to organize efforts to encourage sharing and cross-country learning both within GHAI and across the Campaign. S/he will serve as point person for the GHAI team with the Campaign’s VP for Finance and Administration and the VP for Human Resources on issues related to administration and personnel. S/he will oversee and assist with recruitment and onboarding of new staff and periodically organizing staff meetings, staff retreats, and other activities across all of the existing program teams. S/he will report to the Executive Vice President for Global Programs and work with the EVP on other special projects, as needed. S/he will be on the senior leadership team of the organization and represent the GHAI team on the Executive Committee.


  • A commitment to global public health and an acknowledged thought leader in the field.
  • In-depth global experience and a deep understanding of the elements of advocacy models and internationally recognized best practices in advocacy and capacity building for policy change.
  • Proven track record of successfully conceptualizing and implementing national policy advocacy campaigns globally, preferably in public health.
  • Innovative, problem-solver with a history of managing large, diverse, multi-cultural teams and projects and able to translate vision into action.
  • Demonstrated understanding of program conceptualization, planning, implementation, analysis, and evaluation.
  • Experience designing and implementing training programs and technical assistance to NGOs in policy advocacy.
  • Contracting and project management experience to deliver results-oriented programs on time and within budget.
  • Proven ability to build new partnerships with donors and other external stakeholders.
  • Comfort with and understanding of how to use digital tools to promote program outcomes and internal sharing.
  • Strong communications skills, including writing and speaking; fluency in English required and the ability to speak additional languages is a plus.
  • Collaborative and consultative approach to management; comfort working across a large and complex international NGO on complex policy issues.
  • Master’s degree or equivalent in public health, law, public policy or other relevant field.
  • Ability and desire to travel overseas up to 25% of time.

Application Procedure

The Campaign has retained Isaacson, Miller, a national executive search firm to assist with this important endeavor. Inquiries, nominations and applications, which include a current resume and a letter of interest tailored to describe how the candidate meets the desired qualifications and experience, should be sent electronically to or in confidence to:

Tim McFeeley, Partner
Kennedy Kearney-Fischer, Managing Associate
Ellen Egitton, Associate
Isaacson, Miller
263 Summer Street, 7th floor
Boston, MA 02210

(617) 262-6500

Electronic submission of materials in strongly encouraged.

The Campaign for Tobacco-Free Kids is an Equal Opportunity Employer and welcomes applications from individuals who will contribute to its diversity.

The Global Health Advocacy Incubator, a program of the Campaign for Tobacco-Free Kids, advances public health policies to build a healthier and safer world. Drawing on our extensive global experience, we offer strategic support to develop and execute advocacy campaigns to pass laws and policies that save lives. The Campaign for Tobacco-Free Kids is a leader in the fight to reduce tobacco use in the United States and around the world. A non-profit organization established in 1996, the Campaign works with more than 130 organizational partners, including public health, medical, education, civic, corporate, youth and religious organizations. The Campaign does not accept any government or tobacco industry funding.

Last Updated July 14, 2021