Media Advocacy Coordinator – Colombia Vehicle Standards (Based in Bogota, Colombia)

Feb 1, 2019

Summary: The Global Health Advocacy Incubator-GHAI (hosted at the Campaign for Tobacco Free Kids) provides strategic advocacy assistance on global public health issues. The GHAI works with the Global Road Safety Partnership (GRSP) to help identify promising individuals and organizations to serve as advocates for public health, and provides technical assistance, training and strategic planning to help advocates conduct high-impact advocacy campaigns, including media advocacy through traditional and digital media platforms and channels.

As part of a broader road safety program, GHAI is currently supporting vehicle standards work in Colombia, designed to raise consumer awareness and support policies that save the lives of drivers, passengers and vulnerable road users. Every year an estimated 1.25 million people around the world die because of road traffic crashes, and millions more are injured. Safe vehicles play a critical role in averting crashes and reducing the likelihood of serious injury. The United Nations World Forum for Harmonization of Vehicle Regulations sets safety standards for motor vehicles, and vehicles that meet the requirements of these standards are less likely to be involved in road traffic crashes and, in the event of a crash, are less likely to cause serious injury. The Media Advocacy Coordinator will support this work and will report to the Associate Director of the GHAI in Washington, DC.

Objective: Our goal in Colombia is to build public and political support to strengthen advocacy for comprehensive vehicle standards policies. In the short term, we seek to support civil society organizations as they design and deploy a mass media campaign that will measurably increase public awareness and consumer education around vehicle safety. We seek to integrate media advocacy within a broader advocacy campaign to increase consumer awareness around safer vehicles, and create a positive environment for policy and regulatory change to save the lives of road users.

Position Description:

The Media Advocacy Coordinator for the Colombia vehicle standards program will serve as a core member of the GRSP/GHAI team, and be responsible for providing guidance to GHAI, GRSP and Colombia civil society organizations to both inform and implement strategic planning and tactical activities, particularly in regards to mass media campaigns.

This position requires previous experience designing and/or implementing a paid and earned strategic communications campaign which measurably increased awareness of a policy change, public health issue, or consumer rights. Additional experience or demonstrated interest in one or more of the following areas is a plus: public health, consumer education, advocacy or grassroots organizing, road safety or vehicle standards.

The successful candidate will have a high level of knowledge of the Colombia mass media landscape, including experience with traditional and/or digital media campaigns. S/he will have strong knowledge and experience in the current political and policy environment in Colombia and experience working with civil society organizations. S/he will have proven ability to develop and work in partnership with multi-stakeholders, and foster coordination and joint action amongst diverse coalitions.

This is a full time, one-year consultancy position based in Bogota.

Reporting to the Associate Director GHAI, and working closely with the program officer at the Global Road Safety Partnership, the coordinator will conduct the following primary duties:

  • Apply a strong working knowledge of the Colombian political and administrative systems, processes and players to identify opportunities to advocate for changes in vehicle standards in Colombia.
  • In consultation with the Associate Director, support the development and operationalization of a strategic plan to increase public awareness and consumer education around vehicle standards and create an enabling environment for policy change.
  • Provide technical assistance and expert guidance to help in-country advocates design and implement a comprehensive mass media campaign to measurably increase consumer awareness of and education around vehicle safety issues. This mass media campaign must include rigorous analytics for monitoring and evaluation of results and should utilize an integrated approach that could include both traditional and digital platforms and channels, depending on identified target audiences.
  • Arrange regular meetings of grantees to ensure synergy as well as smooth implementation of approved initiatives.
  • Represent GHAI/ GRSP at key in country meetings with partners, policy makers and grantees and ensure that GHAI/GRSP policy positions and priorities are fully communicated to all stakeholders
  • Hold weekly strategy discussion meetings with the Associate Director to discuss progress of work
  • Produce quality and timely reports on activities and other deliverables for the assigned portfolio of work and report against established targets;
  • Perform other duties as assigned by GHAI Associate Director


  • Bachelor or Master’s degree in mass media, communications, public health or a related public policy field. A law degree or related degree with international focus is a plus.
  • A minimum of 8 years of professional experience coordinating and managing a wide variety of projects, including mass media campaigns, behavior change or education-based public policy campaigns, or grassroots organizing or advocacy.
  • Proven ability to create and maintain effective working relationships with government stakeholders, NGO partners, and international organizations at various levels;
  • Demonstrated success in planning and conducting advocacy activities on public health or consumer education policies, including planning and conducting media-based advocacy campaigns or events to achieve policy outcomes;
  • Demonstrated ability to communicate (verbally and in writing) complex issues in a concise, compelling, and easily understandable manner.
  • Strong interpersonal and organizational skills
  • Ability to work effectively and to report and communicate regularly and promptly with a long-distance supervisor.
  • A track record of working in an empowering and culturally sensitive style with an array of CSOs, government officials and partners.
  • Written and oral fluency in both English and Spanish is required.

TO APPLY: To apply for this position, please email a cover letter, including salary history, and resume to Reference Code: MAC12-Colombia. Resumes will be accepted until the position is filled. We are an equal opportunity employer and welcome applications from individuals who will contribute to its diversity.