Making it cool not to smoke
Jan 14, 2015
Legacy’s truth campaign is the most innovative and successful advertising campaign ever conducted to prevent youth tobacco use in the United States. So it is highly deserved that Advertising Age magazine has named truth one of the top ad campaigns of the 21st Century. We congratulate Legacy on this tremendous honor.
The truth campaign has featured such iconic ads as “Body Bags,” which used body bags being dumped outside Philip Morris headquarters to visualize the 1,200 deaths caused by tobacco use each day. These ads empowered youth to reject the manipulative tactics of the tobacco industry.
Continue reading Legacy’s truth Campaign Named One of the Top Ad Campaigns of the 21st Century
Support CVS and other tobacco-free retailers
Aug 11, 2014
Attention back-to-school shoppers!
As you set out to fill your kids’ lockers and backpacks, you can also strike a blow for kids’ health – by shopping at CVS and other retailers who have chosen not to sell cigarettes and other tobacco products.
Tobacco use is the number one cause of preventable death in the United States. It kills nearly half a million American and costs us at least $289 billio
Continue reading For Back-To-School Supplies, Shop Tobacco-Free!
Ad campaign has spread to more than 50 countries
Jun 16, 2014
A new documentary from the BBC calls out Philip Morris International for its global marketing campaign promoting Marlboro cigarettes that has been found to target youth. The BBC report finds the "Be Marlboro" ad campaign is "aimed unashamedly at young people."
A report released in March by the Campaign for Tobacco-Free Kids and other public health groups exposed how the "Be Marlboro" ads uses themes and images sure to appeal to youth. The ads have spread to more than 50 countries despite being banned by a German court for targeting teens.
Continue reading BBC Report: Philip Morris’ Be Marlboro Campaign “Aimed Unashamedly at Young People”
Philip Morris International ads found to target youth
Apr 21, 2014
Last month, the Campaign for Tobacco-Free Kids and other public health groups issued a report exposing how Philip Morris International (PMI) is conducting a global marketing campaign for its best-selling Marlboro cigarettes that uses themes and images sure to appeal to youth.
The “Be Marlboro” campaign has spread to more than 50 countries despite being banned by a German court for targeting teens. The campaign associates “being Marlboro” with falling in love, playing music, partying, engaging in adventure sports and other activities popular with youth.
Continue reading Creative Outrage: Enter our Contest to Expose the Truth about the “Be Marlboro” Campaign
New ads portray real costs of tobacco use
Feb 11, 2014
The Real Cost, the FDA’s new public education campaign aimed at preventing youth tobacco use, launches nationally today across multiple media platforms including TV, radio, print and online. It will run for at least a year.
Daniel Giuffra, one of our 2013 Youth Advocates of the Year, represented his peers at the Feb. 4 launch event in Washington, D.C. Now a freshman at Washington University in St. Louis, Daniel considers himself “a teenager who wants to help other teens understand the risks of tobacco use.”
Continue reading Youth Advocate Helps Launch FDA Media Campaign
CDC ad campaign has helped over 100,000 smokers to quit
Jan 31, 2014
On February 3, the CDC will launch the third year of its Tips from Former Smokers advertising campaign that has already inspired more than 100,000 smokers to quit for good.
The ads feature the compelling stories of real people who have suffered from tobacco-caused diseases, including cancer, heart attacks, amputations and diabetes complications. The ads counter the $8.8 billion a year marketing barrage of the tobacco industry and tell the harsh truth about how devastating and unglamorous cigarette smoking truly is.
Continue reading Former Smokers Are Back With More Tips to Save Lives
Nation’s health leaders call for ending the tobacco epidemic
Jan 17, 2014
As the United States marks the 50th anniversary of the first Surgeon General’s Report on Smoking and Health, the nation’s leading health officials today issued a clarion call to end the tobacco epidemic for good.
“Enough is enough,” acting Surgeon General Boris Lushniak said at a White House ceremony where he released a new, 980-page report that documents both the remarkable progress we’ve made and the huge toll tobacco continues to take on the nation’s health.
Continue reading “Enough Is Enough”
Media campaigns must be expanded and sustained
Sep 23, 2013
The Centers for Disease Control and Prevention (CDC) recently reported that year one of its “Tips from Former Smokers” advertising campaign exceeded all expectations. The 2012 campaign drove 1.6 million smokers to try to quit and helped more than 100,000 to quit for good, according to a study in the medical journal The Lancet.
Continue reading CDC Ads Motivate More Smokers to Try to Quit
Strong action needed to head off tobacco epidemic
Aug 22, 2013
As smoking declines in many developed nations, the tobacco industry is increasingly targeting low- and middle-income countries. The industry’s latest target: Myanmar.
As Myanmar emerges from decades of isolation and military rule and international sanctions are lifted, the Associated Press details how tobacco companies – including multinational giants British American Tobacco and Japan Tobacco – are moving in as quickly as possible. And they’re trying to do it under the radar.
Continue reading Big Tobacco’s Latest Target: Myanmar
Studies: City’s smoke-free law is popular and has cleared the air
May 30, 2013
Indianapolis residents are celebrating their right to breathe clean air: This Saturday marks one year since the city strengthened its smoke-free law to include all restaurants and bars.
Continue reading Indianapolis Celebrates One Year of Smoke-Free Air
Protecting our right to breathe clean air
May 17, 2013
The vast majority of Americans require their homes and cars to be smoke-free, according to a new study published in the journal Preventing Chronic Disease, a publication of the Centers for Disease Control and Prevention.
The study, based on a 2009-2010 survey, found that 81 percent of U.S. adults report having smoke-free rules in their homes and 74 percent have such rules in their vehicles. The percentage of Americans with smoke-free homes has increased dramatically from 1992-1993, when only 43 percent had such rules.
Continue reading Study: Most Americans Don’t Allow Smoking in Homes, Cars
An Earth Day reminder that cigarettes kill and pollute
Apr 22, 2013
Today is Earth Day, and we couldn’t let the day pass without pointing out that cigarettes are not only the world’s number one cause of preventable death, they’re also a major cause of air, land and water pollution.
Continue reading Do Yourself and Mother Earth a Favor: Don’t Smoke
Legacy encourages you to “Rethink Butts”
Apr 9, 2013
We know that cigarettes are the number one cause of preventable death in the United States and around the world.
Here’s a fact that isn’t as well-known: Cigarettes are also the number one littered item on U.S. roadways and on beaches and in waterways worldwide.
Continue reading Cigarette Butts Are Toxic Waste
CDC ad campaign tells deadly truth about smoking
Mar 28, 2013
The Centers for Disease Control and Prevention is launching the second year of its “Tips from Former Smokers” advertising campaign that tells the harsh truth about how devastating cigarette smoking truly is.
Continue reading Former Smokers Are Back With More Tips to Save Lives
GlaxoSmithKline helps stars quit
Feb 22, 2013
There will be plenty of glitz and glamour at the Academy Awards this weekend, but there’s one thing about the Oscars that’s not so glamorous: the continued prevalence of smoking in movies.
Continue reading On Oscars Weekend, Urging Hollywood to Quit Smoking Onscreen and Off
Bloomberg News report shows China needs to curtail appeal of cigarettes
Feb 12, 2013
As China celebrates the week-long Lunar New Year holiday, cigarettes are casting a deadly pall over the festivities.
A new report by Bloomberg News highlights how the exchange of cigarettes as gifts is a deeply ingrained part of the country’s New Year celebrations, contributing to a tobacco epidemic that kills more than one million Chinese each year.
Continue reading Deadly Gifts for Chinese New Year
Parliament reminded to strengthen tobacco control laws
Jan 16, 2013
Bangladesh has one of the world’s highest rates of tobacco use, with an estimated 58 percent of men and 29 percent of women using some form of tobacco. Tobacco kills 57,000 of the country’s citizens each year – an average of 156 people each day.
Continue reading Death Clock Tallies Tobacco’s Toll in Bangladesh
Bluegrass State Has the Nation’s Highest Smoking and Lung Cancer Rates
Jan 9, 2013
Kentucky has a great opportunity this year to become the next smoke-free state.
The Campaign for Tobacco-Free Kids this week joined other public health organizations in launching an ad campaign calling for a comprehensive, statewide smoke-free law to protect all Kentuckians’ health and the state’s economy.
Continue reading New Ads Call for Smoke-Free Kentucky
Ads show tumor growing on a cigarette
Jan 7, 2013
“We want smokers to understand that each packet of cigarettes increases their risk of cancer.”
That’s how the United Kingdom’s chief medical officer, Prof. Dame Sally Davies, describes a graphic new anti-smoking ad campaign launched by the UK's Department of Health.
Continue reading UK launches graphic anti-smoking ad
Help available for smokers trying to quit
Dec 28, 2012
Many smokers will ring in the New Year with resolutions to quit for good. People who stop smoking can greatly reduce their risk for many diseases and premature death, while protecting family member and others around them from harmful secondhand smoke.
Continue reading Start the New Year Tobacco-Free
Measure enacted over strong tobacco industry opposition
Dec 21, 2012
Taking historic action to reduce smoking in the Philippines, President Benigno Aquino has signed a new law that will significantly increase cigarette taxes.
This new law will help reduce tobacco’s deadly toll in the Philippines, where 28 percent of the population smokes – including nearly half of all men – and more than 35,000 Filipinos die each year from tobacco-related disease. We applaud President Aquino and lawmakers who supported the law for taking such strong action to reduce tobacco use.
Continue reading Victory in the Philippines: President Signs Historic Cigarette Tax Increase
State's decision called "stunning shortsightedness"
Dec 17, 2012
Recently, we released a report showing that the states this year will collect a record $25.7 billion in revenue from the 1998 tobacco settlement and tobacco taxes, but will spend less than two percent of it — $459.5 million — on programs to prevent kids from smoking and help smokers quit. That’s less than two pennies of every dollar in tobacco revenue to fight tobacco use.
Continue reading Zero Dollars for Prevention Risks More Teen Smokers in North Carolina
Pregnant smokers can get help quitting
Nov 5, 2012
The U.S. Surgeon General and other public health experts have found that smoking damages nearly every organ in the human body and harms health at every stage of life. Increasingly, we are learning of the many ways that smoking and exposure to secondhand smoke harm reproductive and child health.
Continue reading Evidence Grows of How Smoking Harms Reproductive, Child Health
Ads produced big jumps in quitline calls, website visits
Aug 30, 2012
The Centers for Disease Control and Prevention (CDC) reports that its unprecedented anti-smoking ad campaign — Tips from Former Smokers (TIPS) — motivated hundreds of thousands of smokers to seek help quitting.
The 12-week campaign, which ended June 10, featured the real stories of former smokers who are suffering the debilitating health effects of their tobacco use.
Continue reading CDC’s Powerful Ads Motivate Smokers to Get Help Quitting
Elected officials must accelerate proven strategies
Aug 20, 2012
Matthew L. Myers, president of the Campaign for Tobacco-Free Kids, has written an op-ed in The Huffington Post warning against complacency in the fight against tobacco use and calling on elected officials in the United States to finish the fight against the nation’s number one cause of preventable death.
Continue reading Let’s Finish the Fight Against Tobacco
Voters will have a chance to keep kids from smoking, save lives
Aug 8, 2012
Missouri voters in November can prevent kids from smoking and save lives by approving a ballot initiative to increase the state’s lowest-in-the-nation cigarette tax by 73 cents per pack.
Continue reading Missouri Can Rise from the Ashes in November by Increasing Low Tobacco Tax
Low-tax products attract kids and keep smokers hooked
Aug 3, 2012
A new report released by the U.S. Centers for Disease Control and Prevention shows that tobacco companies are manipulating their products to avoid taxes and regulations aimed at reducing smoking, undermining the fight against the nation’s leading cause of preventable death.
In particular, tobacco companies have mislabeled roll-your-own tobacco as pipe tobacco and increased the weight of many cigars to escape higher tobacco taxes imposed by a 2009 federal law. By keeping the prices of these products low, tobacco companies are attracting kids and keeping smokers hooked.
Continue reading CDC Report Exposes Tobacco Companies’ Latest Tricks to Promote Smoking
Nation approves historic tobacco control law
Jul 24, 2012
The Vietnamese government has approved the country’s first-ever comprehensive tobacco control law, marking a public health milestone for the country.
The new law requires smoke-free work places and public places with few exceptions, mandates large, graphic cigarette health warnings, and places strong restrictions on tobacco advertising, promotion and sponsorship.
Continue reading Victory for Health in Vietnam
Kids get smokers’ attention in shocking video
Jul 19, 2012
A new smoking cessation campaign is making waves in Thailand and around the world, spreading a powerful and effective message to quit smoking.
Continue reading Ad Campaign in Thailand Sends Powerful Message to Quit Smoking
Video: Tobacco giant questioned on Marlboro-branded kiosk steps from school
Jul 11, 2012
In a new segment, ABC News Nightline returns to Indonesia, a playground for the tobacco industry where tobacco marketing is inescapable and kids can easily buy cigarettes right outside their schools.
Continue reading ABC’s Nightline Investigates Philip Morris International’s Marketing to Indonesian Youth
Video: Eight-year old Indonesian boy has been smoking for nearly four years
Jun 21, 2012
A new segment broadcast by Australian Broadcasting Corporation highlights the alarming tobacco epidemic affecting Indonesia's most vulnerable population — its children. The story follows an eight year old boy who has been smoking cigarettes for nearly four years and illustrates how the tobacco industry targets young smokers in Indonesia
Continue reading Australian News Program Highlights Alarming Epidemic Affecting Indonesia’s Children
Elected officials must get it, too
Apr 24, 2012
Kids say the darndest things — and some of the smartest, too.
When Linda Kelsch’s third grade students at Linton Elementary School in Linton, North Dakota, were asked to express their opinions about a community issue, they chose to write about a proposal before the City Council to require smoke-free public places and work places.
Continue reading The Kids Get It: Secondhand Smoke Kills
Big bucks will spread big lies about cigarette tax initiative
Mar 6, 2012
Big tobacco companies already have coughed up nearly $15 million to try to kill a California ballot initiative that would boost the state's cigarette tax by $1 to fund cancer research and tobacco-prevention programs.
"Shame on them," says Dr. Richard Gray, president of the American Heart Association Western States Affiliate. "But we aren’t surprised — they will always put their profits before the health of millions of Californians."
Continue reading Big Tobacco Bankrolls Fight Against California Measure to Reduce Smoking, Save Lives
Pamper your heart by quitting smoking and helping loved ones quit
Feb 14, 2012
Tired of chocolates? Are flowers all too forgettable?
Give the enduring gift of better heart health by quitting smoking or encouraging a loved one to quit this Valentine’s Day.
In addition to causing cancer and respiratory diseases, smoking is also a leading cause of heart disease. In fact, about 130,000 deaths from cardiovascular disease every year are attributable to smoking, according to the U.S. Centers for Disease Control and Prevention. About 26 percent of heart attacks and 12-19 percent of strokes are attributable to smoking, the CDC says.
Continue reading Show the Love on Valentine’s Day
Smoke-free laws influence smokers to keep smoking in check
Feb 7, 2012
The percentage of teens exposed to secondhand smoke in cars has declined significantly, yet more than a fifth of non-smoking middle and high school students are exposed to smoke in vehicles, putting them at risk of disease including acute respiratory and ear infections, delayed lung growth and more severe asthma attacks.
Continue reading Despite Progress, Teens Still Exposed to Secondhand Smoke in Cars
Reduced smoking and better screening save lives
Jan 6, 2012
Deaths from cancer continue to decline, pushed downward by critical prevention strategies, especially progress against smoking. The American Cancer Society’s annual report on cancer statistics says better screening and treatment also play a role.
Continue reading Prevention Drives Drop in Cancer Deaths
Camacho Cigars and smoking lounges have no place in sports
Dec 20, 2011
Ten national public health and medical groups have called on the Orange Bowl Committee and the NCAA to cancel a cigar company sponsorship of the marquee college football game to prevent tobacco marketing at one of the nation’s premier sporting events.
Davidoff of Geneva, parent company of Camacho Cigars, last week announced that it has signed a three-year deal making Camacho Cigars a corporate sponsor of the Orange Bowl Festival, which includes the 2012, 2013, and 2014 Discover Orange Bowls, the 2013 Discover BCS National Championship game and related fan events. The 2013 Discover BCS National Championship game will draw particularly intense fan interest and media attention.
Continue reading Orange Bowl Must Drop Tobacco Sponsorship
Tobacco use still responsible for one of five deaths in U.S.
Dec 9, 2011
Slow progress in bringing smoking rates down, coupled with dramatic increases in obesity and diabetes, mean the nation's overall health didn't improve in the past year.
United Health Foundation’s annual report, America’s Health Rankings, ranks states based on progress in fighting the causes of chronic diseases that are overburdening the health care system and driving up costs. States that showed the most improvement this year were New York and New Jersey — both of which advanced because of strides in reducing smoking.
Continue reading Let’s Get Healthier: Take Action for Change
Countries act to reduce smoking, protect everyone from secondhand smoke
Marina Carter, International Press Secretary
Nov 18, 2011
Marking five years of significant achievements in global tobacco control, Bloomberg Philanthropies has released a report on the Bloomberg Initiative to Reduce Tobacco Use that shows ground-breaking progress in reducing tobacco use and protecting everyone from secondhand smoke.
Continue reading Bloomberg Philanthropies Reports Progress in Fighting Global Tobacco Epidemic
A step forward in nation of "smoking baby" and severe epidemic
Nov 9, 2011
Indonesia's Constitutional Court has upheld critical tobacco control related aspects of the country's 2009 Health Law, affirming that tobacco is indeed addictive and making it clear that pictorial warnings on cigarette packs are required and not just optional.
The ruling came on a challenge to the law backed by tobacco companies, which are politically powerful and have aggressively fought efforts to reduce tobacco use. The Indonesian government has lagged in implementing the law, bowing to the clout of tobacco interests.
Continue reading Court Upholds Key Indonesian Tobacco-Control Laws
Chan says countries must stand together to thwart efforts to block anti-smoking measures
Oct 12, 2011
World Health Organization Director-General Margaret Chan has accused the tobacco industry of dirty tricks and unethical behavior in its latest efforts to challenge tobacco-control laws and policies around the world.
Continue reading WHO Chief Slams Big Tobacco’s Big Money and “Dirty Tricks”
CDC study says employers can help reduce smoking, saving lives and money
Sep 30, 2011
While the United States has made huge progress in reducing smoking, not all Americans are benefiting equally. Where you work can make a big difference in whether you smoke — and how healthy you are.
Continue reading Where You Work Affects Whether You Smoke
In country of smoking baby, tobacco giant targets young men with outrageous billboard
Aug 30, 2011
From Philip Morris International’s Indonesian subsidiary Sampoerna comes a new billboard with a jaw-dropping slogan: "Dying is better than leaving a friend. Sampoerna is a cool friend."
See it in the full post.
Continue reading Philip Morris International Suggests Cigarettes are “a Cool Friend” for Indonesians
Celebrate July 4th holiday with commitment to be free of nicotine
Jul 1, 2011
Fireworks can be transformed from a patriotic tradition into a personal celebration of freedom from nicotine for smokers who take steps to quit or get the support they need to break free of cigarettes.
Continue reading Declare Your Independence from Cigarettes
“Sex, Lies and Cigarettes” documentary airs on Tuesday night
Jun 24, 2011
Widening its lens beyond the image of Indonesia’s infamous “smoking baby,” Current TV plans to air an hour long documentary Tuesday night that exposes the tobacco industry’s deadly expansion into Indonesia, where it is addicting a new generation and helping to create a global epidemic of deaths caused by tobacco use.
Continue reading For Big Tobacco, Indonesia is the new Marlboro Country
New, bold warning labels for cigarette packs prod smokers to quit
Jun 21, 2011
The Food and Drug Administration has unveiled nine bold, graphic health warnings that will be required on cigarette packs and advertisements beginning in September, 2012.
Continue reading Graphic Warning Labels Update
For Fathers' Day, help a Dad quit smoking and thank those who already have
Jun 17, 2011
On Fathers' Day, encourage fathers to lead by example.
Help a Dad quit smoking, or eliminate a family's exposure to deadly secondhand smoke by making the house, the car and other places where the kids gather smoke-free.
Continue reading Fathers Who Know Best Don’t Smoke
Tennessee Lt. Gov says spending for smoking cessation is "a highly effective use of funds."
May 24, 2011
As states from coast to coast continue to struggle with serious budget woes, Tennessee's Lieutenant Governor has a message for them: Using public funds to help smokers covered by state health insurance programs quit is a "no brainer."
Continue reading True Conservatives Know Helping Smokers Quit Saves Money
HBO's Real Sports with Bryant Gumbel takes on smokeless tobacco use in Major League Baseball
May 17, 2011
An all-star lineup of Major League Baseball notables including Brett Butler, a cancer survivor who played in the majors for 17 seasons, and ESPN analyst and former Mets manager Bobby Valentine, discuss the dangerous use of smokeless tobacco in baseball and its negative impact on young fans on HBO's Real Sports with Bryant Gumbel tonight.
Continue reading “I Dip Because You Do”
Encourage her to quit smoking for the gift of better health
May 6, 2011
Lung cancer — not breast cancer — is the leading cancer killer among women, and smoking causes 80 percent of these deaths.
So there's no better gift for Mom this Mother's Day than giving her the encouragement, support and information she needs to help her stop smoking.
Continue reading Need a Last Minute Gift for Mom?
Country with sky-high smoking rates shows strong support for government action
Apr 27, 2011
Health ministers from around the world are meeting in Moscow this week to discuss the growing global health threat from non-communicable diseases (NCDs) such as cancer and heart disease. Russia’s severe tobacco epidemic makes it a case study in NCDs.
The good news is that the Russian public strongly supports effective solutions: Eight in ten Russians — including nearly two-thirds of daily smokers — support a national tobacco control policy to help reduce tobacco use.
Continue reading Russian Public Enthusiastic about Tobacco Control as Health Leaders Meet
Tobacco linked to major non-communicable diseases that cause two out of three deaths
Apr 7, 2011
Tobacco use is a risk factor for all major categories of non-communicable diseases — heart disease, cancer, chronic respiratory disease and diabetes — and tobacco control must be the "top priority" if the world is to reduce the toll of diseases that now cause two out of every three deaths worldwide, according to a global alliance of scientists and non-governmental organizations.
Continue reading United Nations to Tackle Global Threat from Tobacco-Caused Disease
Ireland’s national smoke-free law started global trend for better health
Mar 17, 2011
If you’re having a pint for St. Patrick's Day — and sipping in a smoke-free bar — be sure to tip your hat to Ireland, too.
In March 2004, the Republic of Ireland became the first country in the world to implement a comprehensive, nationwide smoke-free law for all workplaces, including restaurants and pubs. At first, there was widespread disbelief that it could happen in a nation where smoking and drinking were so much a part of local culture. Television crews from around the world turned up in Dublin to record what was heralded as a stunning — if uncertain — change.
Continue reading Leprechauns Love Smoke-Free Pubs
Menthol cigarettes attract youth, African-Americans and may make it harder to quit
Mar 17, 2011
The tobacco industry’s spin machine has gone into overdrive as we near the March 23 deadline for an Food and Drug Administration science advisory committee to issue a report on menthol cigarettes.
It's trying to convince the media — and nervous investors — that the committee will find menthol does not make cigarettes any more harmful, and nothing should be done about it.
Continue reading Panel on Menthol Sees Through Tobacco Industry’s Smoke
A baker’s dozen of lobbyists work to thwart health gains
Mar 14, 2011
In the spirit of Nick Naylor, the fictitious tobacco-industry lobbyist lampooned in the 2005 film Thank You for Smoking, lobbyists seeking to keep Oklahoma cities and towns from setting their own smoke-free policies are enjoying a business boom.
The Oklahoman reports that big tobacco companies have hired at least 13 lobbyists to try to defeat legislation that would let cities regulate smoking in public places.
Continue reading Smoke-Free Battle in Oklahoma Shows How Far Big Tobacco Will Go to Protect Profits
Even the smoking baby knows better
Mar 2, 2011
Thousands of international, scientific studies have proved the addictive power of nicotine, the essential element in tobacco products that gets people hooked and keeps them using a product that kills them.
That arresting video of a chain-smoking Indonesian toddler that went viral on the Web last year was clear and disturbing proof that this potent drug can work its deadly grip on anyone, of any age.
Continue reading Tobacco Supporters in Indonesia Still Say It’s Not Addictive
Hollywood must stop promoting cigarettes to kids
Feb 25, 2011
Tinsel Town and tobacco have a long and unhealthy relationship. Movies often glamorize smoking and in years past, the tobacco companies paid millions to film producers to get their brands placed on screen.
Society's attitudes about smoking have changed a lot over the past few decades. Hollywood's? Not so much.
Continue reading Why doesn’t Oscar® Quit?