Tobacco Unfiltered

Guilty: Philip Morris Executive in Pakistan Fined for Violating Advertising Rules

Landmark case sets precedent for strict enforcement of tobacco-control laws

Editor
Apr 11, 2012

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A civil magistrate in Pakistan has found the head of marketing for Philip Morris Pakistan Ltd. guilty of violating Pakistan’s law that tightly restricts cigarette advertising, criticizing the executive’s excuse that he didn’t believe placing ads in magazines was the same as putting them in the "press."

The tobacco executive admitted that the company had run the ads, which included full-page, color advertising for Marlboro cigarettes in many of Pakistan’s leading magazines throughout November and December. But he claimed he didn’t realize these ads were subject to restrictions that limit their size and require pictorial warnings – because he believed the word "press" did not include magazines.

Continue reading Guilty: Philip Morris Executive in Pakistan Fined for Violating Advertising Rules

posted April 11, 2012

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