Ad campaign has spread to more than 50 countries
Jun 16, 2014
A new documentary from the BBC calls out Philip Morris International for its global marketing campaign promoting Marlboro cigarettes that has been found to target youth. The BBC report finds the "Be Marlboro" ad campaign is "aimed unashamedly at young people."
A report released in March by the Campaign for Tobacco-Free Kids and other public health groups exposed how the "Be Marlboro" ads uses themes and images sure to appeal to youth. The ads have spread to more than 50 countries despite being banned by a German court for targeting teens.
Continue reading BBC Report: Philip Morris’ Be Marlboro Campaign “Aimed Unashamedly at Young People”
Latest blu eCigs video seems awfully youth-oriented
May 21, 2014
Manufacturers of electronic cigarettes keep saying they don’t market to kids. They claim their target audience is current smokers. So how, exactly, does a video called “How to Twerk: A helpful how-to for would-be booty-shakers” fit into that strategy?
The latest addition to blu e-cigarettes’ YouTube page – and to their website – features entertainer Big Freedia teaching cheering young adults how to shake their stuff. The twerking dance craze became nationally notorious thanks to Miley Cyrus’ performance at the 2013 MTV Video Music Awards.
Continue reading Adult smokers love… twerking?
Health groups, government officials join effort to end shameful campaign
May 8, 2014
Youth advocates sent a loud and clear message to Philip Morris International this week: We won’t be Marlboro.
Protesting outside Philip Morris’ annual shareholders’ meeting in New York City on Wednesday, the youth called on the tobacco giant to stop targeting kids and immediately end its “Be Marlboro” campaign that is running in more than 50 countries.
Inside the meeting, health advocates presented Philip Morris with an open letter demanding an end to this ad campaign for best-selling Marlboro cigarettes. It was signed by over 250 civil society organizations and representatives of more than 25 governments.
Continue reading Youth to Philip Morris International: Stop Targeting Kids with “Be Marlboro” Campaign
Philip Morris International ads found to target youth
Apr 21, 2014
Last month, the Campaign for Tobacco-Free Kids and other public health groups issued a report exposing how Philip Morris International (PMI) is conducting a global marketing campaign for its best-selling Marlboro cigarettes that uses themes and images sure to appeal to youth.
The “Be Marlboro” campaign has spread to more than 50 countries despite being banned by a German court for targeting teens. The campaign associates “being Marlboro” with falling in love, playing music, partying, engaging in adventure sports and other activities popular with youth.
Continue reading Creative Outrage: Enter our Contest to Expose the Truth about the “Be Marlboro” Campaign
Is it an ad for Marlboro cigarettes or teen fashion? You decide
Mar 12, 2014
As revealed by a report issued today by the Campaign for Tobacco-Free Kids and other international public health groups, Philip Morris International (PMI) is conducting a global marketing campaign for its best-selling Marlboro cigarettes – called “Be Marlboro” – that uses themes and images sure to appeal to youth.
The campaign has spread to more than 50 countries despite being banned by a German court for targeting teens and generating similar complaints in other countries.
“Be Marlboro” ads feature attractive young people partying, falling in love, playing music and engaging in adventure sports such as snowboarding and surfing – in short, things youth around the world aspire to do.
Continue reading Take the Marlboro Teen Fashion Quiz
News stories expose industry’s marketing to kids
Jan 29, 2014
Indonesia and Africa are among Big Tobacco’s top targets as the industry increasingly targets low- and middle-income countries in its insatiable quest for profit, no matter the cost in lives and health.
Recent news stories document both the enormous challenges posed by the tobacco epidemic in these countries and regions – and the growing call for strong action to rein in the tobacco industry and save lives.
Continue reading Fighting Big Tobacco in Indonesia and Africa
Nation’s health leaders call for ending the tobacco epidemic
Jan 17, 2014
As the United States marks the 50th anniversary of the first Surgeon General’s Report on Smoking and Health, the nation’s leading health officials today issued a clarion call to end the tobacco epidemic for good.
“Enough is enough,” acting Surgeon General Boris Lushniak said at a White House ceremony where he released a new, 980-page report that documents both the remarkable progress we’ve made and the huge toll tobacco continues to take on the nation’s health.
Continue reading “Enough Is Enough”
New laws raise tobacco sale age to 21, ban tobacco discounts
Nov 19, 2013
New York City Mayor Michael Bloomberg made history again today in the fight against tobacco.
Mayor Bloomberg signed into law bills that prohibit the sale of tobacco products to anyone under the age of 21, establish a minimum price for cigarettes and little cigars, and ban tobacco industry discounting schemes that keep tobacco products affordable and appealing to kids. New York City will be the first major city or state to have a minimum tobacco sale age of 21.
Continue reading Mayor Bloomberg Signs Landmark Bills to Further Reduce Smoking in New York City
Hooking kids with candy flavors
Oct 31, 2013
They come in flavors like wild apple, berry blend, watermelon and chocolate.
They may sound like Halloween treats, but in fact they’re Big Tobacco’s tricks for getting kids hooked on their products.
Tobacco companies peddle sweet-flavored cigars and smokeless tobacco products that are flavored and colorfully packaged just like candy. Sometimes sugary snacks and their tobacco imitators even share counter space in convenience stores.
Continue reading Big Tobacco’s Tricks Not Treats
Five- and six-year-olds can identify cigarette logos
Oct 7, 2013
Tobacco companies claim they don’t market to kids. But a new study conducted in six low- and middle-income countries provides fresh evidence that tobacco marketing and branding are highly effective at reaching kids.
In the six countries studied – Brazil, China, India, Nigeria, Pakistan and Russia – more than two-thirds of five- and six-year-olds surveyed were able to identify at least one cigarette logo. In China, where smoking rates are among the highest in the world, an alarming 86 percent of children surveyed could identify at least one logo.
Continue reading New Study: Global Tobacco Marketing Impacts Young Kids
Growing concern about marketing that tempts kids
Sep 27, 2013
A growing chorus of elected officials at the state and federal level — 40 state attorneys general and a group of 10 U.S. senators and two U.S. House members — are demanding strong action to stop the marketing and sale of electronic cigarettes to kids.
The attorneys general wrote to FDA Commissioner Margaret Hamburg Tuesday, urging the FDA to swiftly regulate the e-cigarette industry and warning that e-cigarette manufacturers are tempting kids with sweet flavors, cartoon images and television advertising portraying e-cigarette use as attractive — in much the same way cigarette companies targeted children for decades.
Continue reading State AGs, Members of Congress Demand Regulation of E-Cigarettes
State's decision called "stunning shortsightedness"
Dec 17, 2012
Recently, we released a report showing that the states this year will collect a record $25.7 billion in revenue from the 1998 tobacco settlement and tobacco taxes, but will spend less than two percent of it — $459.5 million — on programs to prevent kids from smoking and help smokers quit. That’s less than two pennies of every dollar in tobacco revenue to fight tobacco use.
Continue reading Zero Dollars for Prevention Risks More Teen Smokers in North Carolina
$1 hike will protect kids, save lives
Nov 12, 2012
It’s been a great year in the fight against tobacco in Illinois. Earlier this year, the state increased its cigarette tax by $1 per pack. Now Cook County commissioners have taken another critical step by increasing the county’s cigarette tax by $1, effective March 1, 2013.
Continue reading Cook County, IL, Delivers Win for Health by Increasing Cigarette Tax
Protecting kids from the tobacco industry’s products and marketing
Sep 6, 2012
The backpacks have been aired out, the supplies purchased, pencils sharpened, and the kids are now back to school. With young people being away from home and parental supervision, however, moms and dads need to be vigilant.
Continue reading Back to School and Tobacco-Free
Tobacco companies manipulate products to attract kids
Sep 4, 2012
An editorial in The New York Times calls on elected officials and the Food and Drug Administration to close tax and regulatory loopholes that tobacco companies have exploited to keep some products cheap, flavored and appealing to kids.
"Give the tobacco industry credit for ingenuity," the Times wrote. "Just when it looked as if federal regulators could block their ability to addict children and young adults, several companies that make cigars and pipe tobacco have sidestepped the barriers by taking advantage of loopholes in federal law."
Continue reading NY Times Editorial: Close Loopholes in Tobacco Regulation
Elected officials must accelerate proven strategies
Aug 20, 2012
Matthew L. Myers, president of the Campaign for Tobacco-Free Kids, has written an op-ed in The Huffington Post warning against complacency in the fight against tobacco use and calling on elected officials in the United States to finish the fight against the nation’s number one cause of preventable death.
Continue reading Let’s Finish the Fight Against Tobacco
Cigar smoking jumps among African-American teens
Aug 14, 2012
The Centers for Disease Control and Prevention released new survey results last week showing that youth cigarette smoking continues to fall, but it had troubling news about cigars.
Continue reading Sweet, Cheap and Colorful – No Wonder Some Cigars Are Popular with Kids
Voters will have a chance to keep kids from smoking, save lives
Aug 8, 2012
Missouri voters in November can prevent kids from smoking and save lives by approving a ballot initiative to increase the state’s lowest-in-the-nation cigarette tax by 73 cents per pack.
Continue reading Missouri Can Rise from the Ashes in November by Increasing Low Tobacco Tax
Raising taxes on tobacco products will protect kids and save lives
May 23, 2012
Maryland Gov. Martin O'Malley has signed a life-saving increase in the state's tax on little cigars and smokeless tobacco, products that the tobacco industry is marketing heavily in a bid to entice youth to use tobacco.
Lower tax rates on cigars and smokeless tobacco compared to cigarettes have helped fuel an increase in teen use of these products. While cigarette smoking among Maryland high school students has decreased nearly 40 percent since 2000, cigar use has increased by more than 11 percent during the same period.
Continue reading Maryland Leads with First Tobacco Tax Hike of 2012
Elected officials must get it, too
Apr 24, 2012
Kids say the darndest things — and some of the smartest, too.
When Linda Kelsch’s third grade students at Linton Elementary School in Linton, North Dakota, were asked to express their opinions about a community issue, they chose to write about a proposal before the City Council to require smoke-free public places and work places.
Continue reading The Kids Get It: Secondhand Smoke Kills
Tobacco industry spends over a million dollars an hour on marketing that hooks kids
Mar 8, 2012
Smoking among American youth is a “pediatric epidemic” that isn’t occurring by accident: It’s directly caused by tobacco industry marketing and promotion that entices teenagers to start smoking and encourages their progression to becoming regular smokers.
Continue reading Surgeon General’s Report Shows Youth Smoking is “Not an Accident”
Sweet flavors and low prices entice kids to smoke "little cigars"
Dec 13, 2011
The tobacco industry has maneuvered around marketing restrictions aimed at protecting youth and found yet another way to hook kids when they're young: Flavored "little cigars" that are so cheap kids can easily afford them, and so sweet with kid-friendly flavors that some young smokers believe they're less addictive than cigarettes.
Continue reading Cheap and Sweet Like Candy – Kills Like Tobacco