‘Hoodwraps’ Don’t Belong in the Neighborhood
Flavored cigars, free samples and hip-hop imagery target urban youth
Editor
Oct 21, 2011
A California-based company is promoting flavored cigars called "Hoodwraps" to inner-city youth, using names such as "Da Bomb Blueberry" and "Swag Berry," and even handing out free samples in downtown Indianapolis.
Trendsettah USA is marketing the cigars with "street teams" — inner-city youth recruited to give out the samples. The slogan for Hoodwraps: "So Hood. So Good." The aggressive promotion has angered local tobacco-control advocates, who note that urban youth in Indiana are more likely to begin smoking at an earlier age than the national average.
Continue reading ‘Hoodwraps’ Don’t Belong in the Neighborhood


