New York Times report highlights risk, spurs calls for FDA regulation
Mar 26, 2014
Across the United States, poison control centers are reporting a soaring number of accidental poisonings related to the nicotine liquid used in electronic cigarettes. These reports have spurred a growing call for the Food and Drug Administration (FDA) to finally regulate these products, including from newspaper editorials and U.S. senators.
Continue reading Poisoning Cases Related to E-Cigarettes Skyrocket
Growing number of cities are taking action
Mar 7, 2014
This week, the Los Angeles and Long Beach City Councils voted to prohibit use of electronic cigarettes in restaurants, bars and other public places and work places where cigarette smoking is also prohibited. San Francisco is considering similar legislation and a vote is anticipated soon.
Continue reading Los Angeles, Long Beach Add E-Cigarettes to Clean Air Laws
E-cigarette Ad Exploits Santa Claus
Dec 17, 2013
As we’ve documented, manufacturers of electronic cigarettes are using the same slick tactics long used to market regular cigarettes to kids. They have celebrity spokespeople, ads with rugged men and glamorous women just like the Marlboro Men and Virginia Slims women of old, race car sponsorships, sweet flavors and even a cartoon pitchman.
Now one e-cigarette retailer has stooped to a new low in copying Big Tobacco’s playbook. Vapor Shark features Santa Claus in a billboard ad for its e-cigarettes that was spotted on I-95 in Miami.
Continue reading HO HO – OH NO!
Lawmakers call for FDA regulation of e-cigarettes
Nov 4, 2013
Several leading members of Congress are warning of “e-cigarette flashbacks” – advertising and promotions for electronic cigarettes that mirror those long used by cigarette makers to target kids.
The Food and Drug Administration must act quickly to regulate e-cigarettes and protect kids, Reps. Henry Waxman (D-CA), Diana DeGette (D-CO) and Frank Pallone (D-NJ) wrote in a letter to FDA Commissioner Margaret A. Hamburg. These lawmakers hold leadership positions on the House Energy and Commerce Committee, serving as Ranking Member (Waxman), Oversight and Investigations Subcommittee Ranking Member (DeGette) and Health Subcommittee Ranking Member (Pallone).
Continue reading Members of Congress: E-cigarette Marketing Mirrors Cigarette Marketing that Hooks Kids
Hooking kids with candy flavors
Oct 31, 2013
They come in flavors like wild apple, berry blend, watermelon and chocolate.
They may sound like Halloween treats, but in fact they’re Big Tobacco’s tricks for getting kids hooked on their products.
Tobacco companies peddle sweet-flavored cigars and smokeless tobacco products that are flavored and colorfully packaged just like candy. Sometimes sugary snacks and their tobacco imitators even share counter space in convenience stores.
Continue reading Big Tobacco’s Tricks Not Treats
(or 7 reasons FDA should quickly regulate e-cigarettes)
Oct 2, 2013
The CDC recently reported that rates of electronic cigarette use among U.S. youth more than doubled from 2011 to 2012, when 10 percent of high school students reported ever having used e-cigarettes.
These numbers are troubling but not surprising. There has been an explosion in e-cigarette marketing in recent years, and e-cigarette manufacturers are using the same slick tactics long used to market regular cigarettes to kids.
Continue reading 7 Ways E-Cigarette Companies Are Copying Big Tobacco’s Playbook
Growing concern about marketing that tempts kids
Sep 27, 2013
A growing chorus of elected officials at the state and federal level — 40 state attorneys general and a group of 10 U.S. senators and two U.S. House members — are demanding strong action to stop the marketing and sale of electronic cigarettes to kids.
The attorneys general wrote to FDA Commissioner Margaret Hamburg Tuesday, urging the FDA to swiftly regulate the e-cigarette industry and warning that e-cigarette manufacturers are tempting kids with sweet flavors, cartoon images and television advertising portraying e-cigarette use as attractive — in much the same way cigarette companies targeted children for decades.
Continue reading State AGs, Members of Congress Demand Regulation of E-Cigarettes