By Matthew L. Myers, President, Campaign for Tobacco-Free Kids
Oct 24, 2015
If there is a public health benefit to the emergence of e-cigarettes, it will only come if they are effective at helping smokers end the use of cigarettes and if they are marketed in a way that prevents the re-glamorization of smoking among young people.
These goals can be achieved only through effective oversight by the Food and Drug Administration, not by circumventing it.
Continue reading FDA Oversight is Key to Minimizing Risks of E-Cigarettes, Especially to Kids, and Realizing Potentia
Old tactics help sell new products to kids
Jun 17, 2015
Teen use of electronic cigarettes has skyrocketed, with the most recent surveys showing that e-cigarette use now exceeds cigarette smoking among U.S. youth.
It's not surprising. E-cigarette manufacturers continue to use marketing tactics that come right out of Big Tobacco's playbook for promoting regular cigarettes to kids. Their tactics include slick magazine ads, sponsorship of concerts and auto races, celebrity endorsements and sweet, colorful flavors.
Continue reading E-Cigarette Marketing Continues to Mirror Cigarette Marketing
Magazine helps tobacco companies reach teens
Feb 12, 2015
Tobacco companies claim they don’t market their products to kids, but their actions continue to show otherwise.
The latest example: Sports Illustrated’s just-published 2015 swimsuit issue, which contains an astounding seven ads for tobacco products. Amid the photos of curvaceous models in barely-there bikinis, there are two ads for cigarette brands (Natural American Spirit and Newport), three ads for the leading smokeless tobacco brands (Grizzly, Skoal and Copenhagen) and two ads for electronic cigarettes (MarkTen and blu).
Continue reading Now on Newsstands: Is it Sports Illustrated’s Swimsuit or Tobacco Issue?
Incidents have increased tenfold since 2011, data shows
Sep 26, 2014
Across the United States, poison control centers continue to report soaring numbers of accidental poisonings related to the nicotine liquid used in electronic cigarettes.
The American Association of Poison Control Centers (AAPCC) reports that, through August 31, there have been 2,724 calls so far this year involving exposures to e-cigarette devices and liquid nicotine. That is up from 1,542 in 2013, 460 in 2012 and 271 in 2011.
These reports have spurred a growing call by public health organizations and members of Congress to require child-resistant packaging of nicotine liquid products.
Continue reading Poisoning Cases Related to E-Cigarettes Keep Spiraling Upward
Tobacco companies exploit patriotism to sell cigarettes
Jul 2, 2014
As we’ve seen time and time again, tobacco companies will take advantage of any opportunity to market their deadly and addictive products.
On Independence Day, we offer a look at just a few of the times Big Tobacco has shamelessly exploited our national pride to sell cigarettes. What these ads leave out, of course, is that tobacco use isn’t a path to freedom, but to addiction, disease and death – 480,000 deaths a year, according to the latest Surgeon General’s report on tobacco and health.
Continue reading Wrapping Death & Disease in Red, White & Blue
Industry Leader Lorillard Even Admits "Fun Flavors" Attract Kids
Jun 11, 2014
“Kids may be particularly vulnerable to trying e-cigarettes due to an abundance of fun flavors such as cherry, vanilla, pina-colada and berry.”
If that quote sounds like something a public health organization said (and many of us have expressed such concerns), think again. This particular quote is from the so-called “youth smoking prevention” web site of tobacco giant Lorillard, manufacturer of blu eCigs, the best-selling e-cigarette brand.
Continue reading Nine E-Juice Flavors That Sound Just Like Kids’ Favorite Treats
Latest blu eCigs video seems awfully youth-oriented
May 21, 2014
Manufacturers of electronic cigarettes keep saying they don’t market to kids. They claim their target audience is current smokers. So how, exactly, does a video called “How to Twerk: A helpful how-to for would-be booty-shakers” fit into that strategy?
The latest addition to blu e-cigarettes’ YouTube page – and to their website – features entertainer Big Freedia teaching cheering young adults how to shake their stuff. The twerking dance craze became nationally notorious thanks to Miley Cyrus’ performance at the 2013 MTV Video Music Awards.
Continue reading Adult smokers love… twerking?
New York, Chicago and San Francisco preserve the public’s right to breathe clean air
Apr 29, 2014
New York City, Chicago and San Francisco today implemented new laws that prohibit the use of electronic cigarettes in the same workplaces and public places, including restaurants and bars, where cigarette smoking isn’t allowed. Two other California cities, Los Angeles and Long Beach, also recently implemented such laws.
According to Americans for Nonsmokers’ Rights, at least 170 municipalities and three states (North Dakota, New Jersey and Utah) have included e-cigarettes in their clean air laws.
Continue reading Three Major Cities Add E-Cigarettes to Clean Air Laws Today
New York Times report highlights risk, spurs calls for FDA regulation
Mar 26, 2014
Across the United States, poison control centers are reporting a soaring number of accidental poisonings related to the nicotine liquid used in electronic cigarettes. These reports have spurred a growing call for the Food and Drug Administration (FDA) to finally regulate these products, including from newspaper editorials and U.S. senators.
Continue reading Poisoning Cases Related to E-Cigarettes Skyrocket
Growing number of cities are taking action
Mar 7, 2014
This week, the Los Angeles and Long Beach City Councils voted to prohibit use of electronic cigarettes in restaurants, bars and other public places and work places where cigarette smoking is also prohibited. San Francisco is considering similar legislation and a vote is anticipated soon.
Continue reading Los Angeles, Long Beach Add E-Cigarettes to Clean Air Laws
E-cigarette Ad Exploits Santa Claus
Dec 17, 2013
As we’ve documented, manufacturers of electronic cigarettes are using the same slick tactics long used to market regular cigarettes to kids. They have celebrity spokespeople, ads with rugged men and glamorous women just like the Marlboro Men and Virginia Slims women of old, race car sponsorships, sweet flavors and even a cartoon pitchman.
Now one e-cigarette retailer has stooped to a new low in copying Big Tobacco’s playbook. Vapor Shark features Santa Claus in a billboard ad for its e-cigarettes that was spotted on I-95 in Miami.
Continue reading HO HO – OH NO!
Lawmakers call for FDA regulation of e-cigarettes
Nov 4, 2013
Several leading members of Congress are warning of “e-cigarette flashbacks” – advertising and promotions for electronic cigarettes that mirror those long used by cigarette makers to target kids.
The Food and Drug Administration must act quickly to regulate e-cigarettes and protect kids, Reps. Henry Waxman (D-CA), Diana DeGette (D-CO) and Frank Pallone (D-NJ) wrote in a letter to FDA Commissioner Margaret A. Hamburg. These lawmakers hold leadership positions on the House Energy and Commerce Committee, serving as Ranking Member (Waxman), Oversight and Investigations Subcommittee Ranking Member (DeGette) and Health Subcommittee Ranking Member (Pallone).
Continue reading Members of Congress: E-cigarette Marketing Mirrors Cigarette Marketing that Hooks Kids
Hooking kids with candy flavors
Oct 31, 2013
They come in flavors like wild apple, berry blend, watermelon and chocolate.
They may sound like Halloween treats, but in fact they’re Big Tobacco’s tricks for getting kids hooked on their products.
Tobacco companies peddle sweet-flavored cigars and smokeless tobacco products that are flavored and colorfully packaged just like candy. Sometimes sugary snacks and their tobacco imitators even share counter space in convenience stores.
Continue reading Big Tobacco’s Tricks Not Treats
(or 7 reasons FDA should quickly regulate e-cigarettes)
Oct 2, 2013
The CDC recently reported that rates of electronic cigarette use among U.S. youth more than doubled from 2011 to 2012, when 10 percent of high school students reported ever having used e-cigarettes.
These numbers are troubling but not surprising. There has been an explosion in e-cigarette marketing in recent years, and e-cigarette manufacturers are using the same slick tactics long used to market regular cigarettes to kids.
Continue reading 7 Ways E-Cigarette Companies Are Copying Big Tobacco’s Playbook
Growing concern about marketing that tempts kids
Sep 27, 2013
A growing chorus of elected officials at the state and federal level — 40 state attorneys general and a group of 10 U.S. senators and two U.S. House members — are demanding strong action to stop the marketing and sale of electronic cigarettes to kids.
The attorneys general wrote to FDA Commissioner Margaret Hamburg Tuesday, urging the FDA to swiftly regulate the e-cigarette industry and warning that e-cigarette manufacturers are tempting kids with sweet flavors, cartoon images and television advertising portraying e-cigarette use as attractive — in much the same way cigarette companies targeted children for decades.
Continue reading State AGs, Members of Congress Demand Regulation of E-Cigarettes