New ads portray real costs of tobacco use
Feb 11, 2014
The Real Cost, the FDA’s new public education campaign aimed at preventing youth tobacco use, launches nationally today across multiple media platforms including TV, radio, print and online. It will run for at least a year.
Daniel Giuffra, one of our 2013 Youth Advocates of the Year, represented his peers at the Feb. 4 launch event in Washington, D.C. Now a freshman at Washington University in St. Louis, Daniel considers himself “a teenager who wants to help other teens understand the risks of tobacco use.”
Continue reading Youth Advocate Helps Launch FDA Media Campaign
Video: Eight-year old Indonesian boy has been smoking for nearly four years
Jun 21, 2012
A new segment broadcast by Australian Broadcasting Corporation highlights the alarming tobacco epidemic affecting Indonesia's most vulnerable population — its children. The story follows an eight year old boy who has been smoking cigarettes for nearly four years and illustrates how the tobacco industry targets young smokers in Indonesia
Continue reading Australian News Program Highlights Alarming Epidemic Affecting Indonesia’s Children
Smokers also seek help online after seeing hard-hitting media campaign
Apr 2, 2012
Calls to the toll-free number that provides help to smokers trying to quit more than doubled in the first week after the Centers for Disease Control and Prevention unveiled new anti-smoking ads, which depict former smokers coping with devastating diseases and disabilities caused by their tobacco use.
Continue reading Powerful Anti-Smoking Ads Prompt Record Calls to Quit Lines
ABC World News Now reports on how young players mimic their role models to become addicted
Oct 27, 2011
ABC World News Now reports on young baseball players who started chewing tobacco as teens and now can't break their addiction. Southern Baptist leader Dr. Richard Land and ESPN analyst Bobby Valentine tell the network that Major League Baseball must provide better role models.
Says Valentine: "The message is this–wise up! We have to put forth a better face, and that face has to be one without a bulge in our lip."
Continue reading World Series Resumes Tonight with Boost for Tobacco-Free Baseball
Legacy’s truth® video turns the tables to show youth how addiction harms
Sep 14, 2011
Philip Morris International CEO Louis Camilleri told company shareholders in New York recently that it's "not that hard to quit" smoking. But the words of a real smoker, sick and wheezing, speak truth to tobacco industry power.
In a new video from Legacy’s truth® campaign, "Steve" speaks through a tracheotomy hole, coughs and wheezes as he sets the story straight: "Having my vocal cords removed definitely helped me quit smoking…and talking."
Continue reading Smoker Talks truth® to Philip Morris International CEO’s Claim That It’s “not that hard to quit”
Dad's struggle with addiction inspires Little League contest winner
Aug 1, 2011
Eleven-year-old Louie Lafakis has seen the unhealthy relationship between baseball and smokeless tobacco up close and personal. His father, John, started using it in high school, when his baseball teammates told him he wouldn't make the varsity squad if he didn't dip.
What started as a youthful effort to fit in turned into a harmful addiction for John Lafakis, who is now 44 and still has been unable to quit.
Continue reading Young Baseball Fan Makes a Great Play Against Smokeless Tobacco
Philip Morris International chief's comment that tobacco is "not that hard to quit" only hints at company deception
May 12, 2011
Philip Morris International CEO Louis Camilleri made headlines at the PMI shareholders' meeting in New York on Wednesday, when he falsely claimed that "it's not that hard to quit" smoking cigarettes.
It was a revealing glimpse of the real Philip Morris at an event usually orchestrated to present the world's largest private tobacco company in the best light even as its products and practices spread death and disease worldwide.
Continue reading He Said What?
Even the smoking baby knows better
Mar 2, 2011
Thousands of international, scientific studies have proved the addictive power of nicotine, the essential element in tobacco products that gets people hooked and keeps them using a product that kills them.
That arresting video of a chain-smoking Indonesian toddler that went viral on the Web last year was clear and disturbing proof that this potent drug can work its deadly grip on anyone, of any age.
Continue reading Tobacco Supporters in Indonesia Still Say It’s Not Addictive