E-cigarette Ad Exploits Santa Claus
Dec 17, 2013
As we’ve documented, manufacturers of electronic cigarettes are using the same slick tactics long used to market regular cigarettes to kids. They have celebrity spokespeople, ads with rugged men and glamorous women just like the Marlboro Men and Virginia Slims women of old, race car sponsorships, sweet flavors and even a cartoon pitchman.
Now one e-cigarette retailer has stooped to a new low in copying Big Tobacco’s playbook. Vapor Shark features Santa Claus in a billboard ad for its e-cigarettes that was spotted on I-95 in Miami.
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