New ads portray real costs of tobacco use
Feb 11, 2014
The Real Cost, the FDA’s new public education campaign aimed at preventing youth tobacco use, launches nationally today across multiple media platforms including TV, radio, print and online. It will run for at least a year.
Daniel Giuffra, one of our 2013 Youth Advocates of the Year, represented his peers at the Feb. 4 launch event in Washington, D.C. Now a freshman at Washington University in St. Louis, Daniel considers himself “a teenager who wants to help other teens understand the risks of tobacco use.”
Continue reading Youth Advocate Helps Launch FDA Media Campaign
Legacy encourages you to “Rethink Butts”
Apr 9, 2013
We know that cigarettes are the number one cause of preventable death in the United States and around the world.
Here’s a fact that isn’t as well-known: Cigarettes are also the number one littered item on U.S. roadways and on beaches and in waterways worldwide.
Continue reading Cigarette Butts Are Toxic Waste
Kids get smokers’ attention in shocking video
Jul 19, 2012
A new smoking cessation campaign is making waves in Thailand and around the world, spreading a powerful and effective message to quit smoking.
Continue reading Ad Campaign in Thailand Sends Powerful Message to Quit Smoking
Unprecedented ads told the harsh truth about smoking
Jun 15, 2012
The Centers for Disease Control and Prevention (CDC) reports that its landmark national media campaign, Tips from Former Smokers, generated almost 200,000 additional calls to toll-free telephone quitlines and more than 400,000 additional visitors to www.smokefree.gov, the federal website that provides help to smokers trying to quit.
Continue reading CDC’s Media Campaign Helps 50,000 Smokers Quit
Unprecedented national media campaign will save lives and money
Mar 15, 2012
Meet Terrie. She starts her day by putting on a blonde wig and affixing a hands-free device to her tracheotomy hole to help her speak. Meet Brandon, who sits at the edge of his bed to ease on his artificial limbs. And Roosevelt – he’ll show you the deep scar that runs up and down his torso, the result of heart surgery.
These former smokers are the unlikely stars of the new nationwide media campaign aimed at encouraging smokers to quit and preventing children from starting to smoke. The Centers for Disease Control and Prevention unveiled the ads at a Washington news conference.
Continue reading Tips from Former Smokers on Why You Should Quit – Or Never Start
Kick Butts Day PSA contest winner shows how toxins in cigarettes stay in the body
Feb 22, 2012
Using black-and-white video and dark chocolate syrup to simulate the grim reality of smoking, three students at Suncoast Polytechnical High School in Sarasota, Florida, won the Grand Prize in this year’s Kick Butts Day PSA contest.
Continue reading And the winner is ...
Youth can Kick Butts on film and radio
Nov 7, 2011
Are you an aspiring filmmaker or broadcaster? Or perhaps just a passionate youth advocate with a camera or microphone who is ready to take on Big Tobacco?
The 4th annual Kicking Butts on Film (… and Radio!) contest is underway.
Continue reading Lights, Camera, Let’s Take Action …