Tobacco Unfiltered

Despite Outrage, Philip Morris International Expands Global “Be Marlboro” Campaign

Marketing campaign has been found to target teens

Editor
Jul 15, 2014

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Despite international media criticism and widespread calls from public health groups and government officials to end its "Be Marlboro" marketing campaign, Philip Morris International is doubling down and expanding its youth-oriented campaign around the globe.

A March 2014 report by the Campaign for Tobacco-Free Kids and other public health groups exposed how the campaign uses themes and images sure to appeal to youth. With the slogan "Don’t be a Maybe. Be Marlboro," the ads feature images of attractive young people falling in love, playing music, partying, and taking risks.

Continue reading Despite Outrage, Philip Morris International Expands Global “Be Marlboro” Campaign

posted July 15, 2014

BBC Report: Philip Morris’ Be Marlboro Campaign “Aimed Unashamedly at Young People”

Ad campaign has spread to more than 50 countries

Editor
Jun 16, 2014

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A new documentary from the BBC calls out Philip Morris International for its global marketing campaign promoting Marlboro cigarettes that has been found to target youth. The BBC report finds the "Be Marlboro" ad campaign is "aimed unashamedly at young people."

A report released in March by the Campaign for Tobacco-Free Kids and other public health groups exposed how the "Be Marlboro" ads uses themes and images sure to appeal to youth. The ads have spread to more than 50 countries despite being banned by a German court for targeting teens.

Continue reading BBC Report: Philip Morris’ Be Marlboro Campaign “Aimed Unashamedly at Young People”

posted June 16, 2014

Youth to Philip Morris International: Stop Targeting Kids with “Be Marlboro” Campaign

Health groups, government officials join effort to end shameful campaign

Editor
May 8, 2014

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Youth advocates sent a loud and clear message to Philip Morris International this week: We won’t be Marlboro.

Protesting outside Philip Morris’ annual shareholders’ meeting in New  York City on Wednesday, the youth called on the tobacco giant to stop targeting kids and immediately end its “Be Marlboro” campaign that is running in more than 50 countries.

Inside the meeting, health advocates presented Philip Morris with an open letter demanding an end to this ad campaign for best-selling Marlboro cigarettes.  It was signed by over 250 civil society organizations and representatives of more than 25 governments.

Continue reading Youth to Philip Morris International: Stop Targeting Kids with “Be Marlboro” Campaign

posted May 08, 2014

Creative Outrage: Enter our Contest to Expose the Truth about the “Be Marlboro” Campaign

Philip Morris International ads found to target youth

Editor
Apr 21, 2014

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Last month, the Campaign for Tobacco-Free Kids and other public health groups issued a report exposing how Philip Morris International (PMI) is conducting a global marketing campaign for its best-selling Marlboro cigarettes that uses themes and images sure to appeal to youth. 

The “Be Marlboro” campaign has spread to more than 50 countries despite being banned by a German court for targeting teens.  The campaign associates “being Marlboro” with falling in love, playing music, partying, engaging in adventure sports and other activities popular with youth.

Continue reading Creative Outrage: Enter our Contest to Expose the Truth about the “Be Marlboro” Campaign

posted April 21, 2014

Take the Marlboro Teen Fashion Quiz

Is it an ad for Marlboro cigarettes or teen fashion? You decide

Editor
Mar 12, 2014

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As revealed by a report issued today by the Campaign for Tobacco-Free Kids and other international public health groups, Philip Morris International (PMI) is conducting a global marketing campaign for its best-selling Marlboro cigarettes – called “Be Marlboro” – that uses themes and images sure to appeal to youth.

The campaign has spread to more than 50 countries despite being banned by a German court for targeting teens and generating similar complaints in other countries.

“Be Marlboro” ads feature attractive young people partying, falling in love, playing music and engaging in adventure sports such as snowboarding and surfing – in short, things youth around the world aspire to do.

Continue reading Take the Marlboro Teen Fashion Quiz

posted March 12, 2014

Strong Tobacco Control Laws Slow Sales for Philip Morris International

Cigarette sales are down for Philip Morris International (PMI) in countries with strong laws to reduce tobacco use

Editor
Oct 24, 2013

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Cigarette sales are down for Philip Morris International (PMI) in countries with strong laws to reduce tobacco use.  The international maker of the best-selling Marlboro brand is the world’s largest publicly traded tobacco company.  During the third quarter of 2013, PMI reported that global cigarette sales fell both for the company and the industry as a whole, a promising sign that the tide may be turning on the global tobacco epidemic. 

Continue reading Strong Tobacco Control Laws Slow Sales for Philip Morris International

posted October 24, 2013

Really Philip Morris? You don’t market to kids?

Company’s actions contradict CEO’s claim

Editor
May 14, 2013

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At last week’s annual meeting of Philip Morris International shareholders in New York City, CEO Louis Camilleri answered a question from a youth tobacco control advocate by denying that the company markets to kids, saying “That’s just not true. It’s a fable.”

Continue reading Really Philip Morris? You don’t market to kids?

posted May 14, 2013

Philip Morris International Nominated to Corporate Hall of Shame

Tobacco giant cited for bullying tactics

Editor
Oct 23, 2012

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Philip Morris International (PMI) has scored a well-deserved nomination to Corporate Accountability International's 2012 Corporate Hall of Shame for its legal bullying of countries that have adopted strong measures to reduce tobacco use.

The world's largest multinational tobacco company with billions of dollars in profits at its disposal, Philip Morris in recent years has used lawsuits and international trade disputes to fight bold tobacco control policies in Australia, Norway, Uruguay and other countries.

Continue reading Philip Morris International Nominated to Corporate Hall of Shame

posted October 23, 2012

ABC’s Nightline Investigates Philip Morris International’s Marketing to Indonesian Youth

Video: Tobacco giant questioned on Marlboro-branded kiosk steps from school

Editor
Jul 11, 2012

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In a new segment, ABC News Nightline returns to Indonesia, a playground for the tobacco industry where tobacco marketing is inescapable and kids can easily buy cigarettes right outside their schools.

Continue reading ABC’s Nightline Investigates Philip Morris International’s Marketing to Indonesian Youth

posted July 11, 2012

A “Responsible” Tobacco Company? Philip Morris International’s Actions Contradict CEO’s Claim

Camilleri downplays tobacco’s toll, dismisses youth concerns at shareholders’ meeting

Editor
May 11, 2012

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Confronted by activists – including youth who traveled to New York City to attend Philip Morris International’s annual shareholders meeting this week – Philip Morris CEO Louis Camilleri again played down the deadly consequences of his company’s products and claimed the company acts responsibly when the evidence shows otherwise.

At last year’s shareholders meeting, Camilleri minimized how addictive cigarettes truly are, stating that “it is not that hard to quit” (he backtracked under a torrent of criticism).

Continue reading A “Responsible” Tobacco Company? Philip Morris International’s Actions Contradict CEO’s Claim

posted May 11, 2012

Guilty: Philip Morris Executive in Pakistan Fined for Violating Advertising Rules

Landmark case sets precedent for strict enforcement of tobacco-control laws

Editor
Apr 11, 2012

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A civil magistrate in Pakistan has found the head of marketing for Philip Morris Pakistan Ltd. guilty of violating Pakistan’s law that tightly restricts cigarette advertising, criticizing the executive’s excuse that he didn’t believe placing ads in magazines was the same as putting them in the "press."

The tobacco executive admitted that the company had run the ads, which included full-page, color advertising for Marlboro cigarettes in many of Pakistan’s leading magazines throughout November and December. But he claimed he didn’t realize these ads were subject to restrictions that limit their size and require pictorial warnings – because he believed the word "press" did not include magazines.

Continue reading Guilty: Philip Morris Executive in Pakistan Fined for Violating Advertising Rules

posted April 11, 2012

Wanted: Pakistan Charges Philip Morris Executive with Advertising Violations

Tobacco company flouted law with magazine ads

Editor
Feb 28, 2012

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The Marlboro Man has galloped into trouble in Pakistan.

 A Pakistani judge has issued an arrest warrant for the head of marketing for Philip Morris Pakistan Ltd., for the company’s blatant violation of laws that tightly restrict tobacco advertisements.  Despite the advertising limits, Philip Morris purchased – and magazines published – full-page, color ads for Marlboro cigarettes in many of Pakistan’s leading magazines throughout November and December.

Continue reading Wanted: Pakistan Charges Philip Morris Executive with Advertising Violations

posted February 28, 2012

In Idaho, Big Tobacco Spends Big Bucks to Buy Influence

Lawmakers must choose: Protect kids or protect industry profits

Editor
Feb 17, 2012

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From Idaho comes the latest evidence that the tobacco industry will go to great lengths — and spare no expense — to protect its profits and defeat measures proven to keep kids from smoking.

According to a report in the Idaho Falls Post Register, the Altria Group, the nation’s largest tobacco company and parent of Philip Morris USA, spent more money lobbying Idaho officials last year than any other group.  Altria spent $165,076 lobbying in the state in 2011 — it’s the only group to spend more than $100,000, and its total is 82 percent more than the next biggest spender.

Continue reading In Idaho, Big Tobacco Spends Big Bucks to Buy Influence

posted February 17, 2012

Senegal Stunned at Deep Philip Morris Price Discount

Even smoker says:  "It’s not good"

Editor
Jan 11, 2012

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Senegal’s health officials are outraged at a sudden price cut of nearly 40 percent in Philip Morris International’s top-selling Marlboro brand, saying that the deep discount puts profits over health.

The global tobacco giant stunned Senegal, which is already struggling with soaring adult and youth smoking rates, when it announced the price cut last month.  AFP reports that officials and the public are alarmed.

Continue reading Senegal Stunned at Deep Philip Morris Price Discount

posted January 11, 2012

Smoker Talks truth® to Philip Morris International CEO’s Claim That It’s “not that hard to quit”

Legacy’s truth® video turns the tables to show youth how addiction harms

Editor
Sep 14, 2011

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Philip Morris International CEO Louis Camilleri told company shareholders in New York recently that it's "not that hard to quit" smoking. But the words of a real smoker, sick and wheezing, speak truth to tobacco industry power.

In a new video from Legacy’s truth® campaign, "Steve" speaks through a tracheotomy hole, coughs and wheezes as he sets the story straight: "Having my vocal cords removed definitely helped me quit smoking…and talking."

Continue reading Smoker Talks truth® to Philip Morris International CEO’s Claim That It’s “not that hard to quit”

posted September 14, 2011

ABC’s 20/20: Philip Morris International’s Link to Indonesia’s “Mini-explosion of Smoking Babies”

Company documents show how PMI targets local brand to youth

Editor
Sep 12, 2011

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With Indonesia in the grip of what it calls an "uncontrolled tobacco epidemic," ABC’s 20/20 turns its cameras beyond the shocking images of smoking babies and schoolchildren to spotlight the role of lax government regulation and Philip Morris International’s marketing to youth.

Continue reading ABC’s 20/20: Philip Morris International’s Link to Indonesia’s “Mini-explosion of Smoking Babies”

posted September 12, 2011

Philip Morris International Suggests Cigarettes are “a Cool Friend” for Indonesians

In country of smoking baby, tobacco giant targets young men with outrageous billboard

Editor
Aug 30, 2011

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From Philip Morris International’s Indonesian subsidiary Sampoerna comes a new billboard with a jaw-dropping slogan: "Dying is better than leaving a friend. Sampoerna is a cool friend."

See it in the full post.

Continue reading Philip Morris International Suggests Cigarettes are “a Cool Friend” for Indonesians

posted August 30, 2011

He Said What?

Philip Morris International chief's comment that tobacco is "not that hard to quit" only hints at company deception

Editor
May 12, 2011

Philip Morris International CEO Louis Camilleri made headlines at the PMI shareholders' meeting in New York on Wednesday, when he falsely claimed that "it's not that hard to quit" smoking cigarettes.

It was a revealing glimpse of the real Philip Morris at an event usually orchestrated to present the world's largest private tobacco company in the best light even as its products and practices spread death and disease worldwide.

Continue reading He Said What?

posted May 12, 2011

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About This Blog

We blog news and information about the global movement to reduce tobacco use and its devastating toll.

We expose the tobacco industry's deceitful practices and chronicle the work of advocates in the United States and around the globe who are battling the world’s leading cause of preventable death.

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