Tobacco Unfiltered

On Earth Day, Beware of Tobacco Giant’s Green Claims

Despite eco-friendly claims, American Spirit cigarettes harm people, environment

Editor
Apr 22, 2014

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What is “greenwashing?” It’s a deceptive marketing practice in which a company attempts to make itself or its products appear environmentally-friendly in order to distract from an undesirable aspect of its business.

On Earth Day, you need look no further than the Santa Fe Natural Tobacco Company, a subsidiary of Reynolds American, and its Natural American Spirit cigarettes for a particularly deplorable example of this strategy.

Continue reading On Earth Day, Beware of Tobacco Giant’s Green Claims

posted April 22, 2014

Causing lung cancer and heart disease the “eco-friendly” way

Tobacco Company Comes Under Fire for Green Claims

Editor
Jul 27, 2011

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Cigarettes kill and pollute.  There's nothing healthy or environmentally friendly about them.

So it's truly outrageous that the Santa Fe Natural Tobacco Company, owned by Reynolds American, is running magazine ads promoting its Natural American Spirit cigarettes as "eco friendly."  It's called greenwashing — making deceptive environmental claims to improve the image of a controversial product or company.

Continue reading Causing lung cancer and heart disease the “eco-friendly” way

posted July 27, 2011

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We blog news and information about the global movement to reduce tobacco use and its devastating toll.

We expose the tobacco industry's deceitful practices and chronicle the work of advocates in the United States and around the globe who are battling the world’s leading cause of preventable death.

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